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Why Facebook Advertising Can Help You Grow Your Business
Facebook is the largest and most common social media platform in the US. Most of the content on Facebook is image-driven, but Facebook has placed a stronger emphasis on video content lately. Advertising on Facebook can also be targeted to Instagram, which is owned by Facebook.
Here are some common ways to implement Instagram advertising:
- Image Ads
- Video Ads
- Poll Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
- Instant Experience Ads
- Lead Ads
- Dynamic Ads
- Messenger Ads
- Stories Ads
- Augmented Reality Ads
The wide range of ad formats means you can choose the ad type that best meets your specific advertising goal, such as gaining followers, promoting specific content, or connecting customers with opportunities to buy from you on-line. Each ad format has a selection of call-to-action choices that make it easy for customers to engage.
If you’re not using Facebook advertising and you’d like to be, but you’re finding it too difficult to get going, we will help you set it up. We offer a free initial marketing consultation to help you decide if it’s right for you. It also helps us get to know you and your business, and understand your growth goals.
How To Leverage Facebook Advertising for the Greatest Benefit to Your Business
Maybe you’ve experimented with the content boost button or taken some initial steps toward advertising on Facebook. Or maybe it’s completely foreign to you.
Either way, you’ve probably realized that to make it work effectively and at a cost that allows you to make a reasonable return on your investment, you need an expert. The Facebook marketing platform has tremendous capabilities, and when properly utilized — in concert with making sure your website is ready to engage potential customers for maximum conversion — you can grow your business with Facebook advertising.
Our basic marketing formula still applies:
TARGETING + MESSAGING + REACH = RESULTS
And our unique Bullseye Marketing Method is designed to help you:
- Test Plausible Methods of Facebook Advertising
- Drop Unproductive Tactics & Double Down on What’s Working
- Refine What’s Working for Ongoing Positive ROI
Struggling to make full use of Facebook advertising? Have questions about how it can help you grow your business? We offer a free marketing consultation to answer your questions and identify your goals.
Request A Free Initial Marketing Consultation