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Why LinkedIn Advertising Can Help You Grow Your Business
LinkedIn is the largest business-to-business social media platform in the US. Most of the content on LinkedIn is article-driven, but Microsoft, which owns LinkedIn has placed a stronger emphasis on new content forms like polls and videos lately. LinkedIn has also added on-line event features and other new elements to promote greater engagement on the platform.
The unique B2B nature of the LinkedIn platform also means it can be a productive way to recruit people to work for your business.
Here are some common ways to implement LinkedIn advertising:
- Sponsored Content
- Sponsored Messaging
- Text Ads
- Dynamic Ads
- Carousel Ads
- Conversation Ads
- Follower Ads
- Spotlight Ads
- Job Ads
The wide range of ad formats means you can choose the ad type that best meets your specific advertising goal, such as gaining followers, promoting specific content, or connecting customers with opportunities to buy from you on-line. Each ad format has a selection of call-to-action choices that make it easy for customers to engage. LinkedIn also features advanced conversion tracking via a pixel, which is very helpful for optimization.
If you’re not using LinkedIn advertising and you’d like to be, but you’re finding it too difficult to get going, we will help you set it up. We offer a free initial marketing consultation to help you decide if it’s right for you. It also helps us get to know you and your business, and understand your growth goals.
How To Leverage LinkedIn Advertising for the Greatest Benefit to Your Business
Maybe you’ve experimented with the content boost button or taken some initial steps toward advertising on LinkedIn. Or maybe it’s completely foreign to you.
Either way, you’ve probably realized that to make it work effectively and at a cost that allows you to make a reasonable return on your investment, you need an expert. The LinkedIn marketing platform has tremendous capabilities, and when properly utilized — in concert with making sure your website is ready to engage potential customers for maximum conversion — you can grow your business with LinkedIn advertising.
Our basic marketing formula still applies:
TARGETING + MESSAGING + REACH = RESULTS
And our unique Bullseye Marketing Method is designed to help you:
- Test Plausible Methods of LinkedIn Advertising
- Drop Unproductive Tactics & Double Down on What’s Working
- Refine What’s Working for Ongoing Positive ROI
Struggling to make full use of LinkedIn advertising? Have questions about how it can help you grow your business? We offer a free marketing consultation to answer your questions and identify your goals.
Request A Free Initial Marketing Consultation