How AI Has Already Lost Its Marketing Value
It sure didn’t take long (nothing seems to these days), but AI has already lost its marketing value (as a word). Like a hit song, consumers have already grown sick of hearing about AI. So it’s already pointless to use it in advertising. In fact, there’s a growing argument that it causes consumers to tune out of the rest of your messaging!
AI Marketing Tools are Still Amazing, Though
Don’t get me wrong, AI is still driving some of the most amazing innovation in professional marketing today. And as marketers, the tools will continue to be a force multiplier for our people. But as a word, or a differentiating factor when comparing one product or service against another, the party’s ended prematurely.
“Like a Hit Song, Consumers Have Already Grown Sick of Hearing About AI”
Now What?
To clearly differentiate our brands, products, and services we’ve got to use words that hold meaning in the minds of consumers. A recent article in CopyBlogger.com talked about how to remove cliches from our advertising copy. AI has basically become cliche already.
So we’ve got to start talking about it without talking about it. In other words, think about what the REAL benefit AI creates in your situation and find a unique, non-cliche way to communicate THAT.
Free Advice About “This, Not That” for Your Marketing Messaging
If you feel like your messaging might be loaded with cliches and you’re not sure how to fix it, let’s chat. Just schedule a free initial consultation with our team of experts and we’ll make sure one of our professional copywriters is on the call.
That’s just one of the ways we invest in you long before you ever invest anything other than time in us.
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