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Google Data Studio

Why Google Data Studio is Such an Important Foundation of Your Digital Marketing Stack

Google Data Studio is a free product from Google that is an essential part of every digital marketing stack.  The free version works well for most start-ups and small-to-medium businesses.  The paid versions expand capabilities for enterprise users and those with massive web traffic. Who needs Google Data Studio?  Anyone with data they want to see in meaningful ways. If you don’t have Google Data Studio on your website, you’re missing a huge opportunity to gain significant marketing insight for your business.  Sharing data in meaningful ways throughout your organization helps people understand what’s working, and what needs further improvement to meet the goals of the business. If you’re not using Google Data Studio and you’d like to be, but you’re finding it too difficult to get going, we will help you set up some basic reporting for free.  We think it’s that important, and we want you to have the benefit of that data for your business.

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How To Leverage Google Data Studio for the Greatest Benefit to Your Business

Once you have Google Data Studio set up, you can begin connecting all the various data sources within your business, such as:

Connecting all your data sources helps you see the total relationship with each customer, and evaluate how both inbound and outbound marketing efforts are creating new customers. Google Data Studio, in combination with Google Search ConsoleGoogle Tag Manager, and Google Analytics — all of which have free versions appropriate for the vast majority of all businesses — are now all part of the Google Marketing Platform.  This is Google’s attempt to combine a lot of it’s most useful tools into under a single umbrella.  Over time, Google has said it will make these products integrate with each other more easily. Struggling to make full use of Google Data Studio?  Have questions about how it can help you grow your business?  We offer a free marketing consultation to answer your questions and identify your goals.

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