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Exploring Local Marketing from a Small & Medium Business Perspective

Here in the Local Marketing Blog, Source Local Media experts discuss topics relevant to business owners and professional marketers trying to grow businesses profitably.  It’s one way we invest in you long before you invest in us.  We share our best practices and explain complicated digital marketing strategies the big guys use against you every day.

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Six Steps to Better Keyword Research

Six Steps to Better Keyword Research Utilization Today, we're sharing our Six Steps to Better Keyword Research Utilization, as part of a week that's had...

Setting Up Google Search Console – New Feature

As If You Needed A Better Reason for Setting Up Google Search Console Google recently announced a new feature being added to Google Search Console...

Six Steps to Better Keyword Research

Six Steps to Better Keyword Research Utilization Today, we're sharing our Six Steps to Better Keyword Research Utilization, as part of a week that's had...

Six Steps to Better Keyword Research

Six Steps to Better Keyword Research Utilization Today, we're sharing our Six Steps to Better Keyword Research Utilization, as part of a week that's had...

Case Study: How To Market Braces and Clear Aligners

We Explore a Case Study in How To Market Braces and Clear Aligners Here's a quick summary of our experience to-date with the challenge of...

How Keyword Research Drives Our Process

Keyword Research is a Great Starting Point for All Marketing Keyword Research drives our entire marketing process; not just SEO strategy.  Here's why... It's Also Consumer...

Is My Bounce Rate Good or Bad?

How To Tell if Your Bounce Rate is Good or Bad A very common question we get from clients and participants in our free marketing...

How To Pick a Website Development Company

How To Pick a Website Development Company We recently engaged a new client whose website was built in 2017 and hadn't been updated since.  The...

How a Free Initial Marketing Consultation Can Change Your Business

Schedule a Free Initial Marketing Consultation Today You want to grow your business.  But what you've been doing isn't working as well as it used...

How To Prepare Your Business for 2023

How Should You Prepare Your Business for 2023? Whether you're an optimist, pessimist, or anywhere in between, heading into a year like 2023 where the...

Latest Trends in E-Mail Marketing

Many of the Latest Trends in E-Mail Marketing May Surprise You E-Mail marketing is one of the fastest-growing and most profitable tactics we employ in...

Marketing Formula 101: Audience Re-Marketing

The Key Role of Audience Re-Marketing After Targeting and Messaging, the third major component of our Basic Marketing Formula considers media reach.  This latest post...

Google

Mandatory Conversion from Google Analytics to GA4 Imminent

Conversion from Google Analytics to GA4 The mandatory conversion from Google Analytics to GA4 is now imminent.  July 1st, traditional Google Analytics properties will cease...

Microsoft

Google Best Practices Guide

Connect the Dots with Our Google Best Practices Guide We created this Google Best Practices Guide because one of the most common frustrations shared with...

How To Get Google To Know You and Show You

A common question we get is, "Why doesn't Google show us when we type XYZ?" The answer is simpler than you might think. Google's goal is to get searchers to the best result, the fastest. If Google knows you, they'll show you. Here's how...

Apple

3 Marketing Tips You Can Use Today

Free Marketing Tips There's no such thing as free marketing tips.  So here's the catch: if you like these and they help you, just remember...

How Privacy is Impacting iPhone Advertising Strategy

New Privacy Features in IOS are Impacting iPhone Advertising Strategy Apple has invested a lot of time and resources to position the iPhone as a...

Marketing Automation

How To Explode Your Sales Leads

Sales Leads Are All Around Us One of the fundamental truths about growing a business is the direct relationship between new customer leads and revenue. ...

Marketing Formula 101: Audience Re-Marketing

The Key Role of Audience Re-Marketing After Targeting and Messaging, the third major component of our Basic Marketing Formula considers media reach.  This latest post...