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Here in the Local Marketing Blog, Source Local Media experts discuss topics relevant to business owners and professional marketers trying to grow businesses profitably.  It’s one way we invest in you long before you invest in us.  We share our best practices and explain complicated digital marketing strategies the big guys use against you every day.

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AI Marketing Tools

Visualizing Modern Advertising Categories

Today's Advertising Categories are Evolving Quickly It's common to simply distinguish between legacy and digital categories of advertising, but we've found a method of organizing...

Most Recent Articles

Visualizing Modern Advertising Categories

Today's Advertising Categories are Evolving Quickly It's common to simply distinguish between legacy and digital categories of advertising, but we've found a method of organizing...

3 Worst Google Business Profile Mistakes

3 Very Common Google Business Profile Mistakes & How to Fix Them One of the easiest ways to increase website traffic is to locate and fix...

New Content Trends – Video Versions of Blog Posts

New Content Trends Google is still the big dog for search, but YouTube is now the second-largest search engine and sites like Tik Tok and...

Visualizing Modern Advertising Categories

Today's Advertising Categories are Evolving Quickly It's common to simply distinguish between legacy and digital categories of advertising, but we've found a method of organizing...

Best Practices for Heavy Users of Google AdWords

How to Leverage a Major Shift in Best Practices for Heavy Users of Google AdWords Over the past 20 years as Search Engine Marketing and...

Google Ad Prices are Quietly Changing

How Google Ad Prices Work If you've always wondered how Google ad prices get determined, you're not alone.  At its essence, Google AdWords is an...

How Your 2024 Content Strategy Needs to Shift

How Your 2024 Content Strategy Needs to Shift Analysis of the latest Google algorithm changes is starting to yield some practical ways 2024 content strategy...

GA4 Replaced Google Analytics Last Month

GA4 Replaced Google Analytics Last Month July 1st, 2023 was an important date in history -- the day GA4 replaced Google Analytics officially.  And most...

Happy GA4 Eve – Let the GA4 Panic Begin

Today is the Last Day of Google UA, & the First Day of the GA4 Panic for Many Sunset of Google UA is upon us!...

Is My Bounce Rate Good or Bad?

10 Trends in Small Business Marketing Strategy

The Latest Trends Driving Small Business Marketing Strategy in 2023 As we've reached mid-year, here is a look at the latest trends driving small business...

Another Growth Marketing Boot Camp Starts May 15th

Growth Marketing Boot Camp Transforms Your Business Our 8-week growth marketing boot camp begins May 15th.  To be one of only 8 businesses that will...

How Much Email Marketing is Enough?

A Guide to Know How Much Email Marketing You Should Do According to a recent article by Mailmodo, email marketing can earn you up to...

How To Get Started with Outbound Email Marketing

Outbound Email Marketing is Hot Whether B2B or D2C, outbound email marketing has a real head of steam for businesses of all shapes and sizes. ...

Google

Best Practices for Heavy Users of Google AdWords

How to Leverage a Major Shift in Best Practices for Heavy Users of Google AdWords Over the past 20 years as Search Engine Marketing and...

Microsoft

How Can I Use AI Marketing Tools?

I'm Not a Multi-National Corporation -- How Can I Use AI Marketing Tools? Small and medium-sized business owners and professional marketers are already asking the...

Google Best Practices Guide

Connect the Dots with Our Google Best Practices Guide We created this Google Best Practices Guide because one of the most common frustrations shared with...

Apple

3 Marketing Tips You Can Use Today

Free Marketing Tips There's no such thing as free marketing tips.  So here's the catch: if you like these and they help you, just remember...

How Privacy is Impacting iPhone Advertising Strategy

New Privacy Features in IOS are Impacting iPhone Advertising Strategy Apple has invested a lot of time and resources to position the iPhone as a...

Marketing Automation

FAQ: How Do I Generate More Leads for My Business

How Do I Generate More Leads for My Business? "How do I generate more leads for my business?" is one of the most commonly-asked questions...

Should My Business Be on Instagram Threads?

What is Instagram Threads? Instagram Threads is Meta's new competitor to Twitter.  In only its first week, Threads quickly gained over 100 million users.  That's...