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Exploring Local Marketing from a Small & Medium Business Perspective

Here in the Local Marketing Blog, Source Local Media experts discuss topics relevant to business owners and professional marketers trying to grow businesses profitably.  It’s one way we invest in you long before you invest in us.  We share our best practices and explain complicated digital marketing strategies the big guys use against you every day.

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AI Marketing Tools

AI Marketing Tools

AI Has Already Lost Its Marketing Value

Steven Ludwig - 0
How AI Has Already Lost Its Marketing Value It sure didn't take long (nothing seems to these days), but AI has already lost its marketing...

Visualizing Modern Advertising Categories

Is Your Small Business AI Ready?

10 Trends in Small Business Marketing Strategy

Biggest Announcements at Google Marketing Live 2023

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Most Recent Articles

Digital Marketing

Here’s a Simple Marketing Definition

Steven Ludwig - 0
Start with a Simple Marketing Definition Our simple marketing definition is pretty practical; marketing is the umbrella for everything you're doing to grow your business....

Know Your Target Audience

Social Media Use by Age Group

The Unique Advantage of Having a Digital Agency

An Ode to Positioning by Ries and Trout

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Digital Footprint

Digital Footprint

The Unique Advantage of Having a Digital Agency

Steven Ludwig - 0
Know the Advantage of Having a Digital Agency If you're like most businesses, you're buying at least one, probably multiple, digital marketing services -- often...

Foundation of Modern Marketing

Adding Local Service Ads to Your Search Marketing

3 Worst Google Business Profile Mistakes

FAQ: Why is My Business Not Showing Up on Google?

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Content Marketing

Basic Marketing Formula

An Ode to Positioning by Ries and Trout

Steven Ludwig - 0
Positioning by Ries and Trout Was, And Still Is, a Must-Read Any professional marketer of a certain age (pre-Google) was influenced by any number of...

New Content Trends – Video Versions of Blog Posts

How Your 2024 Content Strategy Needs to Shift

Honesty and Transparency in Marketing

10 Trends in Small Business Marketing Strategy

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Digital Marketing

Digital Marketing

Here’s a Simple Marketing Definition

Steven Ludwig - 0
Start with a Simple Marketing Definition Our simple marketing definition is pretty practical; marketing is the umbrella for everything you're doing to grow your business....

Know Your Target Audience

Social Media Use by Age Group

The Unique Advantage of Having a Digital Agency

An Ode to Positioning by Ries and Trout

Load more

Search Engine Marketing

Local Search

Adding Local Service Ads to Your Search Marketing

Steven Ludwig - 0
Are Local Service Ads Right for You? Google offers Local Service Ads for businesses in certain industries, particularly those with licensing, as a way to...
Google

Best Practices for Heavy Users of Google AdWords

Steven Ludwig - 0
How to Leverage a Major Shift in Best Practices for Heavy Users of Google AdWords Over the past 20 years as Search Engine Marketing and...
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Search Engine Optimization

Content Marketing

How Your 2024 Content Strategy Needs to Shift

Steven Ludwig - 0
How Your 2024 Content Strategy Needs to Shift Analysis of the latest Google algorithm changes is starting to yield some practical ways 2024 content strategy...

How to Improve Google Search Results

How Keyword Research Drives Our Process

Setting Up Google Search Console – New Feature

Ultimate Guide to Featured Images

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Website Development

Digital Marketing

GA4 Replaced Google Analytics Last Month

Steven Ludwig - 0
GA4 Replaced Google Analytics Last Month July 1st, 2023 was an important date in history -- the day GA4 replaced Google Analytics officially.  And most...
Google

Happy GA4 Eve – Let the GA4 Panic Begin

Steven Ludwig - 0
Today is the Last Day of Google UA, & the First Day of the GA4 Panic for Many Sunset of Google UA is upon us!...

Is My Bounce Rate Good or Bad?

How To Pick a Website Development Company

Google Best Practices Guide

Latest Website Development Trends

Marketing Formula

Basic Marketing Formula

An Ode to Positioning by Ries and Trout

Steven Ludwig - 0
Positioning by Ries and Trout Was, And Still Is, a Must-Read Any professional marketer of a certain age (pre-Google) was influenced by any number of...

10 Trends in Small Business Marketing Strategy

How a Free Initial Marketing Consultation Can Change Your Business

3 Reasons Marketing for Small Business Fails

Case Study: How To Market Braces and Clear Aligners

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Growth Funnel and Marketing ROI

Growth Funnel

Net Promoter Score Explained

Steven Ludwig - 0
What is Net Promoter Score? Net Promoter Score is a fast-growing method of tracking customer satisfaction. It lets customers rate their experience from different...

Another Growth Marketing Boot Camp Starts May 15th

FAQ: How Do I Generate More Leads for My Business

10 Trends in Small Business Marketing Strategy

How Geo-Fencing Impacts Wholesale Marketing Strategy

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E-mail Marketing

Digital Marketing

How Much Email Marketing is Enough?

Steven Ludwig - 0
A Guide to Know How Much Email Marketing You Should Do According to a recent article by Mailmodo, email marketing can earn you up to...
Digital Marketing

How To Get Started with Outbound Email Marketing

Steven Ludwig - 0
Outbound Email Marketing is Hot Whether B2B or D2C, outbound email marketing has a real head of steam for businesses of all shapes and sizes. ...
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Google

Google

Best Practices for Heavy Users of Google AdWords

Steven Ludwig - 0
How to Leverage a Major Shift in Best Practices for Heavy Users of Google AdWords Over the past 20 years as Search Engine Marketing and...

Now Third Party Cookies May Be Here To Stay

New Content Trends – Video Versions of Blog Posts

Google Ad Prices are Quietly Changing

3 Worst Google Business Profile Mistakes

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Microsoft

AI Marketing Tools

How Can I Use AI Marketing Tools?

Steven Ludwig - 0
I'm Not a Multi-National Corporation -- How Can I Use AI Marketing Tools? Small and medium-sized business owners and professional marketers are already asking the...
Google

Google Best Practices Guide

Steven Ludwig - 0
Connect the Dots with Our Google Best Practices Guide We created this Google Best Practices Guide because one of the most common frustrations shared with...
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Apple

Apple

3 Marketing Tips You Can Use Today

Steven Ludwig - 0
Free Marketing Tips There's no such thing as free marketing tips.  So here's the catch: if you like these and they help you, just remember...
Apple

How Privacy is Impacting iPhone Advertising Strategy

Steven Ludwig - 0
New Privacy Features in IOS are Impacting iPhone Advertising Strategy Apple has invested a lot of time and resources to position the iPhone as a...
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Marketing Automation

Customer Lead Generation

FAQ: How Do I Generate More Leads for My Business

Steven Ludwig - 0
How Do I Generate More Leads for My Business? "How do I generate more leads for my business?" is one of the most commonly-asked questions...

10 Trends in Small Business Marketing Strategy

Best New B2B Marketing Strategies

3 Keys to a Successful Lead Generation Strategy

How To Explode Your Sales Leads

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Social Media Advertising

Digital Marketing

Social Media Use by Age Group

Steven Ludwig - 0
Social Media Use by Age Group is Evolving Quickly Driven by a dramatic increase in video consumption by users, social media use by age group...

An Ode to Positioning by Ries and Trout

Tik Tok Going Away? Um, No

Should My Business Be on Instagram Threads?

Marketing Formula 101: Audience Re-Marketing

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