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Exploring Local Marketing from a Small & Medium Business Perspective

Here in the Local Marketing Blog, Source Local Media experts discuss topics relevant to business owners and professional marketers trying to grow businesses profitably.  It’s one way we invest in you long before you invest in us.  We share our best practices and explain complicated digital marketing strategies the big guys use against you every day.

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Why is Apple Maps Connect Such an Overlooked Local Search Asset?

Add Business to Apple Maps for Improved Local Search The US smartphone market continues to be led by Apple's iPhone.  In fact, over half of...

Smart Alternatives to Third-Party Cookies

What are Smart Alternatives to Third-Party Cookies? Google's latest guidance is that it expects to end support for third-party cookies sometime in 2024.  Meantime, professional...

How Much Does Advertising Cost for a Small Business?

How Much Does Advertising Cost a Small Business? It's a question that comes up all the time: How much does advertising cost a small business...

Case Study: How To Market Braces and Clear Aligners

We Explore a Case Study in How To Market Braces and Clear Aligners Here's a quick summary of our experience to-date with the challenge of...

Case Study: How To Market Wisdom Teeth Surgery

We Explore a Case Study in How To Market Wisdom Teeth Surgery Here's a quick summary of our experience to-date with the challenge of how...

Ultimate Guide to Featured Images

Why Featured Images Matter Just adding featured images to posts increases the average traffic 94%.  And the more optimal the image, traffic grows from there. We've...

How To Pick a Website Development Company

How To Pick a Website Development Company We recently engaged a new client whose website was built in 2017 and hadn't been updated since.  The...

Google Best Practices Guide

Connect the Dots with Our Google Best Practices Guide We created this Google Best Practices Guide because one of the most common frustrations shared with...

How a Free Initial Marketing Consultation Can Change Your Business

Schedule a Free Initial Marketing Consultation Today You want to grow your business.  But what you've been doing isn't working as well as it used...

How a Free Initial Marketing Consultation Can Change Your Business

Schedule a Free Initial Marketing Consultation Today You want to grow your business.  But what you've been doing isn't working as well as it used...

Latest Trends in E-Mail Marketing

Many of the Latest Trends in E-Mail Marketing May Surprise You E-Mail marketing is one of the fastest-growing and most profitable tactics we employ in...

Marketing Formula 101: Audience Re-Marketing

The Key Role of Audience Re-Marketing After Targeting and Messaging, the third major component of our Basic Marketing Formula considers media reach.  This latest post...

Google

Smart Alternatives to Third-Party Cookies

What are Smart Alternatives to Third-Party Cookies? Google's latest guidance is that it expects to end support for third-party cookies sometime in 2024.  Meantime, professional...

Microsoft

Google Best Practices Guide

Connect the Dots with Our Google Best Practices Guide We created this Google Best Practices Guide because one of the most common frustrations shared with...

How To Get Google To Know You and Show You

A common question we get is, "Why doesn't Google show us when we type XYZ?" The answer is simpler than you might think. Google's goal is to get searchers to the best result, the fastest. If Google knows you, they'll show you. Here's how...

Apple

How Privacy is Impacting iPhone Advertising Strategy

New Privacy Features in IOS are Impacting iPhone Advertising Strategy Apple has invested a lot of time and resources to position the iPhone as a...

Why is Apple Maps Connect Such an Overlooked Local Search Asset?

Add Business to Apple Maps for Improved Local Search The US smartphone market continues to be led by Apple's iPhone.  In fact, over half of...

Marketing Automation

How To Explode Your Sales Leads

Sales Leads Are All Around Us One of the fundamental truths about growing a business is the direct relationship between new customer leads and revenue. ...

Marketing Formula 101: Audience Re-Marketing

The Key Role of Audience Re-Marketing After Targeting and Messaging, the third major component of our Basic Marketing Formula considers media reach.  This latest post...