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Digital Marketing Strategy for Small & Medium Businesses

We have four primary types of clients.  What’s common among all of them is a desire to grow the business in focused ways, getting the most out of limited time, money, and expertise they have available.  While the exact marketing strategy is as unique as every client, our approach always considers the same fundamental steps for success.

Select which situation best matches your own and see how we are organized to best serve businesses like yours:

5 Way To Connect- All Free and Without Further Obligation

Digital Marketing Strategy for Small & Medium Businesses

We have four primary types of clients.  What’s common among all of them is a desire to grow the business in focused ways, getting the most out of limited time, money, and expertise they have available.  While the exact marketing strategy is as unique as every client, our approach always considers the same fundamental steps for success.

Select which situation best matches your own and see how we are organized to best serve businesses like yours:

Marketing a small business has become vastly more complex, and as small business owners we’ve ended up wearing too many hats.  Our team is designed to become your Marketing Department, providing marketing strategy and the team to execute.  We love small business, and one of the guiding principles of our company is to make the same tools available on scale to small businesses that the big guys use against you every day.  We help small businesses grow in meaningful, accountable ways.

Many of our clients have reached the point where there is a Marketing Director, but no real team in-house; frequently that means you spend most of your time wrangling third-party vendors and trying to keep everyone on the same page.  When you add our entire team to your team, big things start to happen.  You spend less time wrangling and more time executing, optimizing, and honing in on the results you really want.  We are your Marketing Department at a fraction of the cost.

We know what it’s like to be a start-up fighting to gain traction and scale your business.  It’s what drives us, and it’s what makes us a great fractional CMO.  Why add one person when you can add our entire team to your team?  As serial entrepreneurs, we relate to the start-up mentality.  We know the priorities.  We quickly and effectively make you look much bigger without blowing all your capital just to get out of the gate.  We provide an effeicient bridge to the next phase of your business.

We commonly partner with smaller agencies, typically with stronger backgrounds in traditional media, who need to adapt to meet the changing needs of customers who demand better digital solutions.  Our services can be white-labelled so that our team functions seamlessly as part of your team, or we can appear to the customer as a third-party vendor — whichever you prefer.  Regardless of the optics, we bring holistic strategy and detailed execution capabilities to bear for your clients.

Marketing a small business has become vastly more complex, and as small business owners we’ve ended up wearing too many hats.  Our team is designed to become your Marketing Department, providing marketing strategy and the team to execute.  We love small business, and one of the guiding principles of our company is to make the same tools available on scale to small businesses that the big guys use against you every day.  We help small businesses grow in meaningful, accountable ways.

Many of our clients have reached the point where there is a Marketing Director, but no real team in-house; frequently that means you spend most of your time wrangling third-party vendors and trying to keep everyone on the same page.  When you add our entire team to your team, big things start to happen.  You spend less time wrangling and more time executing, optimizing, and honing in on the results you really want.  We are your Marketing Department at a fraction of the cost.

We know what it’s like to be a start-up fighting to gain traction and scale your business.  It’s what drives us, and it’s what makes us a great fractional CMO.  Why add one person when you can add our entire team to your team?  As serial entrepreneurs, we relate to the start-up mentality.  We know the priorities.  We quickly and effectively make you look much bigger without blowing all your capital just to get out of the gate.  We provide an effeicient bridge to the next phase of your business.

We commonly partner with smaller agencies, typically with stronger backgrounds in traditional media, who need to adapt to meet the changing needs of customers who demand better digital solutions.  Our services can be white-labelled so that our team functions seamlessly as part of your team, or we can appear to the customer as a third-party vendor — whichever you prefer.  Regardless of the optics, we bring holistic strategy and detailed execution capabilities to bear for your clients.

Marketing a small business has become vastly more complex, and as small business owners we’ve ended up wearing too many hats.  Our team is designed to become your Marketing Department, providing marketing strategy and the team to execute.  We love small business, and one of the guiding principles of our company is to make the same tools available on scale to small businesses that the big guys use against you every day.  We help small businesses grow in meaningful, accountable ways.

Medium Businesses

Many of our clients have reached the point where there is a Marketing Director, but no real team in-house; frequently that means you spend most of your time wrangling third-party vendors and trying to keep everyone on the same page.  When you add our entire team to your team, big things start to happen.  You spend less time wrangling and more time executing, optimizing, and honing in on the results you really want.  We are your Marketing Department at a fraction of the cost.

Startups

We know what it’s like to be a start-up fighting to gain traction and scale your business.  It’s what drives us, and it’s what makes us a great fractional CMO.  Why add one person when you can add our entire team to your team?  As serial entrepreneurs, we relate to the start-up mentality.  We know the priorities.  We quickly and effectively make you look much bigger without blowing all your capital just to get out of the gate.  We provide an effeicient bridge to the next phase of your business.

Advertising Agencies

We commonly partner with smaller agencies, typically with stronger backgrounds in traditional media, who need to adapt to meet the changing needs of customers who demand better digital solutions.  Our services can be white-labelled so that our team functions seamlessly as part of your team, or we can appear to the customer as a third-party vendor — whichever you prefer.  Regardless of the optics, we bring holistic strategy and detailed execution capabilities to bear for your clients. Below we’ve provided links to our best practices with regard to many of the most common digital marketing strategy topics about which clients us for advice.

Schedule a Free Marketing Consultation

Digital Marketing Services

We’ve efficiently packaged the most common digital marketing services into what we call Digital Basics — the minimum any business should be doing on-line. Learn More About Digital Marketing Services

Fractional CMO

When you know you can benefit from a Chief Marketing Officer, but aren’t ready to make the full commitment or simply can’t find the right candidate — our team functions as your Fractional CMO.  We bring experience and perspective to your C-level team. Learn More About Fractional CMO

Digital Marketing Stack

In this time of explosive technological advancement, everything is now a “stack.”  Whether you’re wondering what a Marketing Stack is, or you know you need one and you’re looking for the right partner, we offer solutions.  Our preferred foundation is Google Marketing Platform, and depending on your industry and situation we build from there. Learn More About Our Digital Marketing Stack

Content Marketing

They say content is king, but we’re big believers that content is just the price of entry today.  Any Content Marketing strategy must now also consider the context of the messaging.  We’ve taken content marketing next-level. Learn More About Content Marketing

Digital Display Advertising

Once you’ve determined who you want to talk to, and what you want to say to them, figuring out how to reach them in a productive context where they can engage your brand and become an actionable lead becomes the next challenge.  Digital Display Advertising is one common tactic.  Our team is on the cutting edge of this technology, constantly making the latest, greatest tactics available to even the smallest of businesses. Learn More About Digital Display Advertising

Audience Re-Targeting & Search Re-Targeting

Past behavior can be a strong indicator of “in market” behavior among your best growth prospects.  Audience Re-Targeting is tactical advertising to people who have previously exhibited certain behaviors, such as visiting your website.  Search Re-Targeting is tactical advertising to people who have search important keywords and key phrases recently.      Learn More About Audience Re-Targeting                    Learn More About Search Re-Targeting

Geo-Fencing

Location behavior can be a strong indicator of “in market” behavior among your best growth prospects.  Geo-Fencing is a tactical method of targeting advertising based on previously-exhibited location behavior, such as visiting a competitor, having recently moved to an area, or even where someone lives, works, or commutes every day. Learn More About Geo-Fencing

Search Engine Marketing (SEM)

When people search for what you do, it can often be good strategy to intervene in those searches to place paid advertising.  This most commonly happens on Google, Bing, and Amazon, and the process is called Search Engine Marketing, or SEM. Learn More About Search Engine Marketing (SEM)

Whether you’re using your in-house e-mail contacts or considering outbound e-mail marketing to growth prospects, well-crafted e-mail campaigns can be an important part of digital marketing strategy, and they often represent a cost-efficient way to reach a lot of people very quickly. Learn More About E-Mail Marketing

Social Media Marketing

As the number of new social media platforms keeps expanding and fickle users migrate from one to another, it’s difficult to know how social media advertising can play a role in your digital marketing strategy.  Please do us one favor and stop using the boost button — there’s a better way! Learn More About Social Media Marketing

We define Digital Footprint as, essentially, the sum total of what can be found about your business on-line.  Every business has a Digital Footprint, but most don’t really have a handle on the overall health and wellbeing of it.  We tackle the “care and feeding” of your Digital Footprint. Learn More About Your Digital Footprint

The modern-day version of the Yellow Pages has become core business directories like Google My Business, Bing Places, Apple Maps Connect, and Yelp!.  Depending on your business, you might also consider healthcare, restaurant, and travel directories as important, too.  Your approach to these directories can have a monster impact on how frequently your directory listings are shown in local search results. Learn More About On-Line Business Directories & Local Search

On-Line Reputation & Reviews

The most common questions we’re asked about on-line reputation and reviews:  How do I get more reviews?  What do I do about a bad review?  How do review platforms decide which reviews to showcase?  Can people really say that about my business?  It’s one of the most emotional topics we discuss with clients. Learn More About On-Line Reputation & Reviews

Marketing a small business has become vastly more complex, and as small business owners we’ve ended up wearing too many hats.  Our team is designed to become your Marketing Department, providing marketing strategy and the team to execute.  We love small business, and one of the guiding principles of our company is to make the same tools available on scale to small businesses that the big guys use against you every day.  We help small businesses grow in meaningful, accountable ways.

Medium Businesses

Many of our clients have reached the point where there is a Marketing Director, but no real team in-house; frequently that means you spend most of your time wrangling third-party vendors and trying to keep everyone on the same page.  When you add our entire team to your team, big things start to happen.  You spend less time wrangling and more time executing, optimizing, and honing in on the results you really want.  We are your Marketing Department at a fraction of the cost.

Startups

We know what it’s like to be a start-up fighting to gain traction and scale your business.  It’s what drives us, and it’s what makes us a great fractional CMO.  Why add one person when you can add our entire team to your team?  As serial entrepreneurs, we relate to the start-up mentality.  We know the priorities.  We quickly and effectively make you look much bigger without blowing all your capital just to get out of the gate.  We provide an effeicient bridge to the next phase of your business.

Advertising Agencies

We commonly partner with smaller agencies, typically with stronger backgrounds in traditional media, who need to adapt to meet the changing needs of customers who demand better digital solutions.  Our services can be white-labelled so that our team functions seamlessly as part of your team, or we can appear to the customer as a third-party vendor — whichever you prefer.  Regardless of the optics, we bring holistic strategy and detailed execution capabilities to bear for your clients. Below we’ve provided links to our best practices with regard to many of the most common digital marketing strategy topics about which clients us for advice.

Schedule a Free Marketing Consultation

Digital Marketing Services

We’ve efficiently packaged the most common digital marketing services into what we call Digital Basics — the minimum any business should be doing on-line. Learn More About Digital Marketing Services

Fractional CMO

When you know you can benefit from a Chief Marketing Officer, but aren’t ready to make the full commitment or simply can’t find the right candidate — our team functions as your Fractional CMO.  We bring experience and perspective to your C-level team. Learn More About Fractional CMO

Digital Marketing Stack

In this time of explosive technological advancement, everything is now a “stack.”  Whether you’re wondering what a Marketing Stack is, or you know you need one and you’re looking for the right partner, we offer solutions.  Our preferred foundation is Google Marketing Platform, and depending on your industry and situation we build from there. Learn More About Our Digital Marketing Stack

Content Marketing

They say content is king, but we’re big believers that content is just the price of entry today.  Any Content Marketing strategy must now also consider the context of the messaging.  We’ve taken content marketing next-level. Learn More About Content Marketing

Digital Display Advertising

Once you’ve determined who you want to talk to, and what you want to say to them, figuring out how to reach them in a productive context where they can engage your brand and become an actionable lead becomes the next challenge.  Digital Display Advertising is one common tactic.  Our team is on the cutting edge of this technology, constantly making the latest, greatest tactics available to even the smallest of businesses. Learn More About Digital Display Advertising

Audience Re-Targeting & Search Re-Targeting

Past behavior can be a strong indicator of “in market” behavior among your best growth prospects.  Audience Re-Targeting is tactical advertising to people who have previously exhibited certain behaviors, such as visiting your website.  Search Re-Targeting is tactical advertising to people who have search important keywords and key phrases recently.      Learn More About Audience Re-Targeting                    Learn More About Search Re-Targeting

Geo-Fencing

Location behavior can be a strong indicator of “in market” behavior among your best growth prospects.  Geo-Fencing is a tactical method of targeting advertising based on previously-exhibited location behavior, such as visiting a competitor, having recently moved to an area, or even where someone lives, works, or commutes every day. Learn More About Geo-Fencing

Search Engine Marketing (SEM)

When people search for what you do, it can often be good strategy to intervene in those searches to place paid advertising.  This most commonly happens on Google, Bing, and Amazon, and the process is called Search Engine Marketing, or SEM. Learn More About Search Engine Marketing (SEM)

Whether you’re using your in-house e-mail contacts or considering outbound e-mail marketing to growth prospects, well-crafted e-mail campaigns can be an important part of digital marketing strategy, and they often represent a cost-efficient way to reach a lot of people very quickly. Learn More About E-Mail Marketing

Social Media Marketing

As the number of new social media platforms keeps expanding and fickle users migrate from one to another, it’s difficult to know how social media advertising can play a role in your digital marketing strategy.  Please do us one favor and stop using the boost button — there’s a better way! Learn More About Social Media Marketing

We define Digital Footprint as, essentially, the sum total of what can be found about your business on-line.  Every business has a Digital Footprint, but most don’t really have a handle on the overall health and wellbeing of it.  We tackle the “care and feeding” of your Digital Footprint. Learn More About Your Digital Footprint

The modern-day version of the Yellow Pages has become core business directories like Google My Business, Bing Places, Apple Maps Connect, and Yelp!.  Depending on your business, you might also consider healthcare, restaurant, and travel directories as important, too.  Your approach to these directories can have a monster impact on how frequently your directory listings are shown in local search results. Learn More About On-Line Business Directories & Local Search

On-Line Reputation & Reviews

The most common questions we’re asked about on-line reputation and reviews:  How do I get more reviews?  What do I do about a bad review?  How do review platforms decide which reviews to showcase?  Can people really say that about my business?  It’s one of the most emotional topics we discuss with clients. Learn More About On-Line Reputation & Reviews

Request A Free Initial Marketing Consultation

Request A Free Initial Marketing Consultation