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Why Google Analytics is Such an Important Foundation of Your Digital Marketing Stack
Google Analytics is a free product from Google that is an essential part of every digital marketing stack. The free version works well for most start-ups and small-to-medium businesses. The paid versions expand capabilities for enterprise users and those with massive web traffic.
Who needs Google Analytics? Anyone with a website.
If you don’t have Google Analytics on your website, you’re missing a huge opportunity to gain significant marketing insight for your business. Analytics tells you how many visitors you got to your website, how they got there, how long they were there, how many pages they visited, and a host of other useful data can be gleaned.
If you’re not using Google Analytics and you’d like to be, but you’re finding it too difficult to get going, we will help you set it up for free. We think it’s that important, and we want you to have the benefit of that data for your business.
How To Leverage Google Analytics for the Greatest Benefit to Your Business
Once you have Google Analytics activated on your site, which is a fairly simple process, you’ll have access to a host of useful data about your website’s performance.
Google Analytics, in combination with Google Search Console, Google Tag Manager, and Google Data Studio — all of which have free versions appropriate for the vast majority of all businesses — are now all part of the Google Marketing Platform. This is Google’s attempt to combine a lot of it’s most useful tools into under a single umbrella. Over time, Google has said it will make these products integrate with each other more easily.
Struggling to make full use of Google Analytics? Have questions about how it can help you grow your business? We offer a free marketing consultation to answer your questions and identify your goals.
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