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SEO Search Engine Optimization
Search Engine Optimization is an Ongoing Process, Not a One-Time Tactic
SEO, the process of Search Engine Optimization, is a term that gets thrown around a lot. In short, it’s the process of getting search engines to know you, feel confident the information they have is correct, and then show you in more and more search results over time. Done well, it can be a great investment in reaching new customers without having to buy your way to every new relationship. However, It’s an over-used phrase; a lot of people say they do SEO, but few are actually doing anything of actual value.
Search engines like Google and Bing are designed to get searchers to the most useful information the fastest. So a productive SEO strategy is built on this simple premise. How can we make content in our website the best, fastest outcome?
As a business owner, agency, or Marketing Director how can you know if what’s being done on your behalf is really helping you achieve this?
Many people hire a web developer to build a website, and assume that website builder will also do everything necessary in the background to make sure that website is findable by search engines. In our experience, that’s almost never true. Web developers build websites, and tend to focus on the parts you see when you visit the site. However, much of what makes a website findable happens in the back-end of the website (the parts visitors don’t see), and it’s amazing to us how often developers completely ignore that aspect of building the website. And since you’re not a web dev expert, you’ll never know it’s been ignored.
What you will realize along the way, though, is that people are not finding your website often enough. We are asked all the time, “Why doesn’t Google show my website when I type in “X” — after all, that’s our business — that’s what we do!?” If you’re struggling with a question like that, we can help.
How To Leverage SEO for the Greatest Benefit to Your Business
If Google knows you, it will show you. At a foundational level, it’s that simple. Our unique approach to Search Engine Optimization has been developed over the last 10 years and continues to evolve as search engines change how they do business. Our SEO strategy makes sure Google knows you, has great confidence in the accuracy of what it knows about you, and shows you in more search results, more often.
We use Google Search Console, extensive keyword research, and best practices like SCHEMA mark-up language as important tools in our overall SEO strategy for clients. We make sure Google knows you, shows you, and connects you with more people who need your product or service.
Our process begins with a complete understanding of what people tend to type into the search engine when they’re seeking your products or services. We then work backwards to create content and leave a trail throughout your website that leads Google, Bing, and other search engines to you as a logical result the searcher finds genuinely useful.
We then look at what Google currently feels is the best, most useful outcome for searchers, and we attempt improve upon that. Through consistent updating, we build content Google (and other search engines) prefers over your competitors. And the simple way to know if it’s working is tracking how many new customers are generated from organic search.
Google Search Console, in combination with Google Tag Manager, Google Analytics, and Google Data Studio — all of which have free versions appropriate for the vast majority of all businesses — are now all part of the Google Marketing Platform. This is Google’s attempt to combine a lot of it’s most useful tools into under a single umbrella. Over time, Google has said it will make these products integrate with each other more easily.
Struggling to make Google believe your website is the best, most useful result for searchers? Frustrated that you’re not being shown in more search results? Have questions about how it can help you grow your business? We offer a free marketing consultation to answer your questions and identify your goals.
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