Google Tag Manager

Why Google Tag Manager is Such an Important Foundation of Your Digital Marketing Stack

Google Tag Manager is a free product from Google that is an essential part of every digital marketing stack.  The free version works well for most start-ups and small-to-medium businesses.  It works in concert with Google Analytics to form the basis of most critical metrics tracking, and helps marketers understand how potential customers are moving through the customer acquisition funnel.  The paid versions expand capabilities for enterprise users and those with massive web traffic. Who needs Google Tag Manager?  Anyone with a website. If you don’t have Google Tag Manager (and Google Analytics) on your website and/or app platform, you’re missing a huge opportunity to gain significant marketing insight for your business.  Analytics tells you how many visitors you got to your website, how they got there, how long they were there, how many pages they visited, and a host of other useful data can be gleaned.  Tag Manager then allows you to define and track events as they happen on your website so you know when users exhibit certain behaviors of value. If you’re not using Google Tag Manager and Google Analytics and you’d like to be, but you’re finding it too difficult to get going, we will help you set it up for free.  We think it’s that important, and we want you to have the benefit of that data for your business.

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How To Leverage Google Tag Manager for the Greatest Benefit to Your Business

Once you have Google Tag Manager and Google Analytics activated on your site, which is a fairly simple process, you’ll have access to a host of useful data about your website’s performance. Google Tag Manager, in combination with Google Search Console, Google Analytics, and Google Data Studio — all of which have free versions appropriate for the vast majority of all businesses — are now all part of the Google Marketing Platform.  This is Google’s attempt to combine a lot of it’s most useful tools into under a single umbrella.  Over time, Google has said it will make these products integrate with each other more easily. Struggling to make full use of Google Tag Manager and/or Google Analytics?  Have questions about how it can help you grow your business?  We offer a free marketing consultation to answer your questions and identify your goals.

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