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Content Marketing

They Say “Content is King” But We Believe It’s More a Combination of Content & Context

Content Marketing is a hot topic for professional marketers.  In fact, the rapid growth of social media platforms Tik Tok and Twitch are probably the best proof that content is king.  But they also reinforce the idea that context — where and how you experience the content — especially as sunami of content is added to the Internet every day — which we refer to as context, is more and more important.  As we speak, YouTube is the 2nd-largest search engine on the planet, and undoubtedly the largest content trove that exists today. There is a lot than can be learned from this daily flood of new content.  And like everything else, there are great examples out there as well as colossal failures. Common examples of content any business can create include:

White Papers

Q&A Articles

How-To Guides

Infographics

Videos

Podcasts (Audio, Video)

Photos

Original Artwork

Typical questions we are asked about content marketing strategies may match up with questions you have on the subject.  How much content do we need to create?  What types of content are best for us?  What content platforms should we be using?

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