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Why YouTube Advertising Can Help You Grow Your Business
YouTube is the second largest search engine, and most common social media platform for video in the US. All of the content on YouTube is video-driven, but YouTube has static display advertising options, in addition to video formats. Because it’s owned by Google, advertising on YouTube can be placed alongside other Google advertising platforms.
Here are some common ways to implement YouTube advertising:
- Skippable In-Stream Video Ads
- Non-Skippable In-Stream Video Ads (aka Bumper Ads)
- Video Discovery Ads
- Non-Video Display Ads
The wide range of ad formats means you can choose the ad type that best meets your specific advertising goal, such as gaining followers, promoting specific video content, or connecting customers with opportunities to buy from you on-line. Each ad format has a selection of call-to-action choices that make it easy for customers to engage.
If you’re not using YouTube advertising and you’d like to be, but you’re finding it too difficult to get going, we will help you set it up. We offer a free initial marketing consultation to help you decide if it’s right for you. It also helps us get to know you and your business, and understand your growth goals.
How To Leverage YouTube Advertising for the Greatest Benefit to Your Business
Maybe you’ve experimented with the content boost button or taken some initial steps toward advertising on YouTube. Or maybe it’s completely foreign to you.
Either way, you’ve probably realized that to make it work effectively and at a cost that allows you to make a reasonable return on your investment, you need an expert. The Google marketing platform, which gives you access to YouTube simultaneouslym, has tremendous capabilities, and when properly utilized — in concert with making sure your website is ready to engage potential customers for maximum conversion — you can grow your business with YouTube advertising.
Our basic marketing formula still applies:
TARGETING + MESSAGING + REACH = RESULTS
And our unique Bullseye Marketing Method is designed to help you:
- Test Plausible Methods of YouTube Advertising
- Drop Unproductive Tactics & Double Down on What’s Working
- Refine What’s Working for Ongoing Positive ROI
Struggling to make full use of YouTube advertising? Have questions about how it can help you grow your business? We offer a free marketing consultation to answer your questions and identify your goals.
Request A Free Initial Marketing Consultation