Keyword Research is a Great Starting Point for All Marketing
Keyword Research drives our entire marketing process; not just SEO strategy. Here’s why…
It’s Also Consumer Research
Keyword data tells you what people actually type into the search engine when they’re looking for products and services you and your competitors provide. And that can be very educational.
As business owners, intimately familiar with an industry, we tend to use “insider” terms and other industry-specific language freely inside our organizations. But customers rarely have the same level of understanding. In fact, industry buzz terms often mean NOTHING to the end user.
Often, when we conduct keyword research we find that potential customers don’t use these words or phrases. In fact, they often use DIFFERENT words than you. For example, you might use acronyms or abbreviations they don’t know.
Knowing how average people talk about what you do or what you sell can be critical to developing a winning strategy.
Keywords Infect Our Entire Marketing Strategy for Clients
Later this week, we’ll share Six Steps to Winning Keyword Research. It will detail our unique process of using keywords as a major component in the entire marketing strategy for clients.
If You’re Struggling to Understand Keywords
If you’re wondering why keyword research even matters for the growth of your business, we’ll make an additional investment in your education on this or any other marketing topic. Just schedule a free consultation with our team and we’ll answer your questions.
There are also free keyword tools out there that may help you explore keywords more, such as SEMRUSH. We’re also fans of the keyword planning tools in Google Ads and Bing Ads. There is always something to learn from keyword research.
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