Art and Science of Digital Marketing

The Art & Science of Digital Marketing

Posted Leave a commentPosted in Digital Marketing

Marketing, not just digital marketing, has definitely involved into a combination of art and science. And to be successful, you need inputs that come from two distinctly different kinds of people (brain types):

Marketing Technologists vs Marketing Creators

Marketing Creators. People who understand how to communicate, both visually and through the written/spoken word. These tend to be the right-brained “creative” types who understand color theory, appreciate white space, and intuitively understand how to communicate with the consumers you seek in meaningful ways that induce movement.

Equally as important is understanding how to get these two types of people to work together and respect the value each other bring to the table.

Digital Footprint

The Digital Footprint of Your Business

Posted Leave a commentPosted in Digital Footprint, Digital Marketing, Featured, Local Search, Reputation and Reviews, Search Engine Optimization

Every business has a digital footprint. The question is whether or not you know what it really looks like, and whether or not it’s helping you or hurting you. There is no point executing marketing programs if your business is not digitally ready to receive incoming leads. You’re wasting your money.