Source Local Media’s Local Marketing Blog Explores Topics of Digital Marketing, Sharing Best Practices for Small and Medium Businesses.
Digital marketing has definitely involved into a combination of art and science. And to be successful, you need inputs that come from two distinctly different kinds of people (brain types):
Marketing Technologists. People who understand the technology that can make marketing efficient and effective. These tend to be the left-brained “techie” types who understand the devices and networks consumers use, data science, and essentially know how to target and reach the consumers you seek.
Marketing Creators. People who understand how to communicate, both visually and through the written/spoken word. These tend to be the right-brained “creative” types who understand color theory, appreciate white space, and intuitively understand how to communicate with the consumers you seek in meaningful ways that induce movement.
Equally as important is understanding how to get these two types of people to work together and respect the value each other bring to the table.