First-Ever LMA Fest Focuses on Growth of Local Media

Local Media is One of Our Unique Content Marketing Ideas


LMA Fest is the Modern Take on the Former LMA Digital Revenue Summit

The first-ever LMA Fest is coming to Chicago August 16-18, and focuses a lot of energy on the growth of local media businesses.  It’s a conference developed by the Local Media Association to support its members and the community of R&D partners working to build the burgeoning local on-line news industry.

As a digital marketing agency concurrently trying to offer clients unique content marketing ideas, we have found local media can be a strong partner in this way.

The Important Work of the Local Media Association

The Local Media Association has been at the forefront of the transition from print newspapers to on-line local news for many years.  In fact, it may be the one of the most influential forces in the growth of local media today.

The LMA is keeping this new form of local news alive by helping local media companies discover new and sustainable business models.  Certainly LMA Fest will create sharing of best practices that pays off now and well into the future.


Why The Growth of Local Media Matters for Professional Marketers

The growth of local media not only contributes to a more well-informed public and better-functioning democracy, it means a lot to us as professional marketers because it creates a trusted environment for connecting brands (local/regional/national/global) to consumers in a hyperlocal way.

And as professional marketers who believe in content marketing as part of overall strategy, some of our most unique content marketing ideas come from partnerships with local new publishers.

Also Read:  The Case for Better Content Marketing

Events like LMA Fest are key to making this happen.

Unique Content Marketing Ideas Need Unique Local Media Partners

As we pursue unique content marketing ideas on behalf of our clients, knowing that we can partner with local news and lifestyle publishers is critical.

We can leverage these trusted environments and deliver meaningful content that connects well with potential customers.  And in a cord-cutting, privacy-first world making it harder to create meaningful connections on-line, the growth of local media creates an ideal environment to overcome these obstacles.


Supporting Local Media is a Win-Win-Win

Encouraging the growth of local media and the work of organizations like the Local Media Association and events like LMA Fest is a win for everyone involved.

It grows local on-line news and lifestyle publishing, which we need to build trust in media and improve communities.

It creates opportunities for professional marketers to develop unique content marketing ideas for clients and grow businesses in effective new ways.

Lastly, it enriches the lives of residents in these communities served.


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Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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