LMA Fest is the Modern Take on the Former LMA Digital Revenue Summit
The first-ever LMA Fest is coming to Chicago August 16-18, and focuses a lot of energy on the growth of local media businesses. It’s a conference developed by the Local Media Association to support its members and the community of R&D partners working to build the burgeoning local on-line news industry.
As a digital marketing agency concurrently trying to offer clients unique content marketing ideas, we have found local media can be a strong partner in this way.
The Important Work of the Local Media Association
The Local Media Association has been at the forefront of the transition from print newspapers to on-line local news for many years. In fact, it may be the one of the most influential forces in the growth of local media today.
The LMA is keeping this new form of local news alive by helping local media companies discover new and sustainable business models. Certainly LMA Fest will create sharing of best practices that pays off now and well into the future.
Why The Growth of Local Media Matters for Professional Marketers
The growth of local media not only contributes to a more well-informed public and better-functioning democracy, it means a lot to us as professional marketers because it creates a trusted environment for connecting brands (local/regional/national/global) to consumers in a hyperlocal way.
And as professional marketers who believe in content marketing as part of overall strategy, some of our most unique content marketing ideas come from partnerships with local new publishers.
Also Read: The Case for Better Content Marketing
Events like LMA Fest are key to making this happen.
Unique Content Marketing Ideas Need Unique Local Media Partners
As we pursue unique content marketing ideas on behalf of our clients, knowing that we can partner with local news and lifestyle publishers is critical.
We can leverage these trusted environments and deliver meaningful content that connects well with potential customers. And in a cord-cutting, privacy-first world making it harder to create meaningful connections on-line, the growth of local media creates an ideal environment to overcome these obstacles.
Supporting Local Media is a Win-Win-Win
Encouraging the growth of local media and the work of organizations like the Local Media Association and events like LMA Fest is a win for everyone involved.
It grows local on-line news and lifestyle publishing, which we need to build trust in media and improve communities.
It creates opportunities for professional marketers to develop unique content marketing ideas for clients and grow businesses in effective new ways.
Lastly, it enriches the lives of residents in these communities served.