Source Local Media’s Local Marketing Blog explores topics related to the growth funnel of businesses.
The basic analysis of any business’ growth funnel begins with reach (awareness) created by a combination of outbound advertising and inbound prospects (derived often by organic search, major directories, and other passive channels).
We then determine engagement actions that have value to the business; namely, those that can lead to new revenue. These are most commonly website visits, phone calls, physical location visits, and other ways of connecting.
The new customer journey tends to continue through to actionable leads, and all the way to transactions.