Social Media Use by Age Group is Evolving Quickly
Driven by a dramatic increase in video consumption by users, social media use by age group is showing some serious migration toward video-friendly platforms like YouTube and Tik Tok, across almost all demographics. A recent study released by Sprout Social shows where we are here in late 2024:
Social Media Use by Age Group

Key Trends You Should Watch
Platforms like YouTube and Tik Tok are as ubiquitous as Facebook and Instagram, due to the shift toward video. This chart helps you understand which social media platforms are most important for your business by matching your customer demographics.
The Bad News. This means your content strategy on social media should be factoring in more video. But since most small businesses aren’t set up to generate raw video, let alone edit and publish it with regularity, this presents a solid challenge for most of us.
The Good News. If you take the time to generate video, you’ll get a lot of mileage out of it. It solves the issue with YouTube and Tik Tok, and it can also be published on:
- X (FKA Twitter)
So no matter which social media platforms are most important for you and your business, you can get the best “bang for your buck” whenever you invest in video content.
How To Evolve Your Social Media Strategy
One of the more practical applications of AI (Artificial Intelligence) for small business is converting traditional content (images and text) into video. Two ways we’re already doing this for clients:
Adobe Has New Onboard AI Tools. As we produce content in the Adobe platform for clients, with new AI tools integrated into the entire Adobe Suite, we are able to generate useful video versions with less incremental effort (labor cost) than historically necessary.
Third-Party Platforms are Emerging. Using low-cost platforms like Synthesia, we are able to generate a lot more video content without all the traditional production and editing, which saves time and money.

Explore This Topic More In-Depth with Our Expert Team
Harnessing the power of simple, off-the-shelf technologies and putting them to work for small businesses is at the heart of our mission at Source Local Media. If you know enough to know that you need more video, but you’re just not sure how to get there within your current resources — talk it out with our team of experts.
Just schedule a free initial consultation with our team, and let us know you’d like to talk about video content. We’ll make sure we have the right people on the call so you don’t waste your time, and we’ll give you simple answers to all your questions.
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