Best Digital Marketing Agency for Small Business

How To Know When Your Small Business is a Good Match for a Digital Marketing Agency like Source Local Media


Finding the Best Digital Marketing Agency for Small Business

In a world where finding matches has come down to swiping right or left, how do you find the best digital marketing agency for small business?  You can consult resources like this for choosing a digital marketing agency, and they’ll give you some useful advice.  But here’s how we reverse that for finding new clients at our agency…

When our agency started to really grow fast, we had to stop and decide what types of clients made the most sense for us.  We settled on these criteria to analyze how well we fit with potential clients:

  • People
  • Product/Service
  • Processes
  • Resources

We looked at our favorite, most successful clients and built a profile of common traits.  Then we looked at our least successful, “not favorite” clients and did the same thing.  Comparing the two, we quickly realized which traits put us in a position to be successful and enjoy working with any potential client.

People & Approach are the Foundation

We may or may not be the best digital marketing agency for any given small business.  And one of the biggest factors we’ve realized over the last decade plus is that our people need to match up well with the client’s people.

Not just personalities, either.  Often, it’s philosophy and overall approach to business that matter.  We have to believe in our client, just as much as the client has to believe in us.

Even the Best Marketing Can’t Fix a Broken Business

There’s an old saying about putting lipstick on a pig.  Even the best digital marketing agency for small business can’t have long-term success promoting a badly-run business.

For us, this means finding solid businesses that are enjoying success and just want to scale that; versus clients who need a savior, fast.  In today’s environment you can’t hide flaws.  It doesn’t mean you have to be flawless; you just can’t pretend you’re not.

We’re the same way.  As a growing business in a sandbox that’s more like quicksand it changes to fast, we’re always adapting and learning.  What works today isn’t guaranteed to work again tomorrow.  That’s just the nature of the beast right now.

Great Processes Often Equal a Great Match

We want to be methodical, so clients who have a similar approach are often a great match for us.  Again, not expecting perfection; but we’ve found our best clients have a solid handle on operations.

There is no point in driving growth into a company that isn’t ready for it.

Resources are Key

You need the right tools for the right job.  And growing a business in today’s environment means you solve for critical resources that drive and support growth:

  • People – Are you attracting quality people who share your values and work ethic?
  • Products – Are you using the right materials to back up your expertise?
  • Processes – Are your people working smarter, not harder?
  • Cash – Do you have the capital to keep growing?

We are constantly solving for these resources, too.  And we’ve found our best clients do the same.  That’s when we’re the best digital marketing agency for any given small business.


We Invest in You Long Before You Invest in Us

When we took this approach several years ago, we realized investing in potential clients before they invest in us leads to more long-lasting, mutually beneficial relationships with our customers.

So we instituted free initial consultations.  Schedule yours here right now.  These give our potential clients the chance to evaluate if we’re the best digital marketing agency for small business, and we get the chance to evaluate the client for potential match.

We also offer a free digital footprint audit.  This helps us learn about your processes, and the starting point — so we can demonstrate improvement over that baseline.

And since website performance (or lack thereof) is often a motivator for potential new clients to reach out, we also offer a free competitive website analysis.  Again, it establishes a baseline, and helps us understand how we can best help.

If you’re feeling good about our approach, we should talk.  We believe in small business; after all, we are one.  And we see great opportunities for companies like yours to tap into strategies and growth tactics the big guys are using against you right now as you read this.

Thanks for visiting today!  We hope you meet you soon.

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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