How Geo-Fencing Impacts Wholesale Marketing Strategy

Geo-Fencing Tradesmen Drives Incremental Visits & Drives Growth & ROI for Wholesale Supplier Locations


Innovative Ideas are Driving Wholesale Marketing Strategy

Wholesale suppliers who rely on relationships with tradesmen to drive growth and ROI are realizing that wholesale marketing strategy can find greater success with geo-fencing tradesmen to target B2B advertising and creating new store location visits.

And since industrial supply wholesaling is a $89.1 Billion industry, finding ways to grow more efficiently can be key to success.

Read More: Best New B2B Marketing Strategies

Busy Tradesmen are Hard to Reach Efficiently

Shortages of tradesmen nationwide mean they’re harder and harder to reach because they’re as busy as they want to be right now.  If your wholesale marketing strategy relies on reaching these types of trades, then this tactic might be right for you:

  • Electrical
  • Plumbing
  • HVAC
  • IT/Security


Our basic marketing formula relies on the idea of talking to the right people, having something meaningful to say, and saying it at the right time and place when your target can absorb and react to the message:


And we’ve found that geo-fencing tradesmen can be the most effective way to (1) identify them, and (2) reach them on the best days/times of day when they’re not overwhelmed by work and distractions.

How Geo-Fencing Tradesmen Works

Here is a brief overview of how geo-fencing tradesmen works:

  1.  We map all the businesses in your target trade(s) (i.e. electrical, plumbing, HVAC, IT/Security, etc.);
  2.  We geo-fence them — essentially identifying the phones/devices of everyone who works there;
  3.  Ads are targeted to those devices (and other devices linked to those people in our nationwide database of over 70 million people);
  4.  As we learn the days/times when best response is received, we refine the reach for the highest levels of engagement;
  5.  We track those devices to see when they show up at your store locations, so that results are fully-accountable.

If you’d like to talk more about this with our geo-fencing experts, just schedule a free consultation with our team here.  Here is an infographic that demonstrates how geo-fencing tradesmen works to grow your wholesale marketing strategy:


We’ve found there is a lot of variance in the nature of the funnel, depending on which trades you’re targeting, whether you’re trying to drive “brick and mortar” store visits or virtual visits on-line, and other factors.

We’re Here to Help

Driving improvements in your wholesale marketing strategy can be challenging.  You know your supply business; we know marketing.  If you’d like to talk more about how geo-fencing tradesmen can breathe new life into your wholesale marketing strategy, let’s talk.  The initial consultation is free, and there’s no obligation.

We invest in you long before you ever invest in us.  So you’ve got nothing to lose.  But AT LEAST subscribe to our local marketing e-mail newsletter before you go!

Thanks for visiting today!

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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