Source Local Media’s Local Marketing Blog explores best practices for e-mail marketing.
We broadly define e-mail marketing in two primary ways:
INSIDE E-MAIL MARKETING
When you have your own e-mail list and you send periodic e-mails and/or e-mail newsletters, we refer to this as inside marketing.
TARGETING OUTBOUND E-MAIL MARKETING
E-mail can be a powerful tool for reaching potential customers.
We explore methods businesses are using to target both B2B and B2C prospects to create new customers profitably.