We’re Live This Week at the Sold-Out Data-Driven Salon Summit


Get a Sneak Peak Inside This Sold-Out Event

Our Source Local Media team is proud to be a sponsor of the Data-Driven Salon Summit here in our hometown of Nashville the next 2 days!

We published this article about how data-driven companies can apply the same principles to the marketing function, and we thought we’d share it here, too.

The Data-Driven Salon Summit offers a unique opportunity to engage with the industry’s most successful and forward-thinking salon owners and managers in an environment that encourages solutions, critical-thinking and networking.

The Salon 200 Awards Dinner

Tonight, the 200 best salons in the US will be honored!

This landmark salon business competition names and celebrates 200 salons each year for excellence in leadership and management, establishes important benchmarks and creates a forum where owners can share best practices and successful ideas. This year, the SALON TODAY 200 will celebrate its 25th anniversary with an elevated dinner event during Data-Driven Salon Summit, an awards ceremony with special recognition honors, as well as fun activations and swag.

In Case We Miss You

If you’re attending the conference virtually, or if we miss you during any of the networking opportunities — please feel free to reach out here.  Our team works category-exclusive by city or designated marketing area (DMA), and we’re looking to leverage a lot of our recent success here in Nashville with new partner salons and day spas throughout the Southeastern US.

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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