How Data-Driven Businesses Create Data-Driven Marketing Strategies

Our Unique Bullseye Marketing Method Drives Data-Driven Marketing Strategies


Data-Driven Marketing Eludes Many Businesses That Are Otherwise Very Data-Driven

Well-managed businesses often have a solid handle on key performance metrics (often referred to as KPIs).  They define them.  They track them.  They manage them.

And then they become frustrated because the marketing function responsible for growing new customers can’t keep pace with that data-driven approach.

Data-Driven Marketing Strategies Buck the Traditional Methods

One of the hardest obstacles to become more data-driven marketers is letting go.  Letting go of what?

Letting go of pre-conceived notions of what works.  Letting go of out-moded forms of advertising that can’t be held accountable by your data tracking.

What It Takes to Be Truly Data-Driven Marketers

First, we have to have the ability to track everything that’s happening in the marketing funnel.  Here are some common elements of tracking for data-driven marketing strategies:

    • Website Analytics
    • Touch Points
      • Website Visits
      • Phone Calls
      • E-Mails
      • Marketing Touches
    • Customer Relationship Management
      • Contacts
      • Conversions Toward a Sale
    • Marketing Performance
      • Reach
      • Conversion
      • Revenue
      • ROI

Data-Driven Marketers Experiment, Learn, Iterate, & Optimize

Data-driven marketing strategies begin with the plausible ideas you can execute and develop a series of experiments to see what gets traction.  Based on a fair test, evaluating what worked (and what didn’t) helps us drop what isn’t remotely working to focus more energy on what has potential.

Learn more about our data-driven marketing formula here.

By iterating on what’s working and developing additional A/B testing and other experiments to determine what combination of targeting, messaging, and reach yields optimal results.

At Source Local Media, we created a structure for this iteration process we call our unique Bullseye Digital Marketing Method.

How To Develop Data-Driven Marketing Strategies for Your Business

If you want to be more data-driven and you’re curious how we do this for our clients we’re always happy to invest in you before you invest in us.  Schedule a free marketing consultation or just contact us.


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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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