Watch Our Newest Free Marketing Workshop

3 Reasons Advertising Fails & How To Avoid Them


Our Latest Free Marketing Workshop is Now Available on Video

We’ve been doing free marketing workshops in-person and on-line for years now.  This time, we’ve added a recorded version on-line that can be watched on-demand anytime, by anyone.  Go watch it here.

3 Reasons Advertising Fails & How To Avoid Them

Education is one of the underlying tenets of our business.  We’re always willing to invest in our clients before they invest in us.  About 5 years ago, we realized we were hearing some of the same things over and over again whenever we sat down with potential new clients.

In those days, not everyone had as much experience with digital marketing, and it was extremely common for us to hear, “we tried it and it didn’t work.”  In fact, it was the number-one objection reported by our business development team.  We decided that we needed to be willing to lead with education in order to overcome this sense many potential customers had.  Past failures were stopping people from trying again.


And Recently, Something We Wrote Really Resonated with Business Owners

We wrote this post here in our Local Marketing blog about Why Advertising Fails.  And it became an instant classic!  So much so that we decided to build it out into a complete workshop about why marketing doesn’t always work, and how to do better.

We also realized it was something more people needed and wanted to hear, so in addition to offering it as a live presentation (either in-person or on-line) for anyone who asks we’ve recorded a version of it you can watch right now.

It’s a Quick Watch

Can you invest 30 minutes to set your business on the path to better marketing?  Everyone who watches also qualifies for our Digital Basic Lite package (a $1,500 value) free and without further obligation from you.

These are 2 big ways we’re willing to invest in your business, long before we ever ask you to invest in us.  And if you watch the video and would like to see the live version of this workshop, in-person or on-line, with you and your staff — just get in touch.  We’re happy to tailor the presentation specifically to your business and your industry.


It Can Change the Entire Course of Your Business

Knowing why your advertising fails is the only way to avoid repeating the same mistakes.  And learning the most common reasons advertising fails gets you on a path to greater success.  Watch it.

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Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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