3 Marketing Tips You Can Use Today

Feel Like You've Accomplished Something to Improve Your Marketing, or Just Impress Your Boss with These 3 Actionable Ideas -- Free Marketing Tips


Free Marketing Tips

There’s no such thing as free marketing tips.  So here’s the catch: if you like these and they help you, just remember us.  So “mostly” free, right?

Today we’re sharing 3 free marketing tips anyone can take to work and implement quickly.  And they’ll make a real difference you can see, in not a lot of time.

Free Tip #1: Google Search Console

You’ve got a website.  Hopefully you’ve got Google Analytics set up so you can see what’s happening there.  Getting more visits to your website is all about making sure Google:

  • Can see your website
  • Understands your website goals
  • Feels confident it knows when to show you in search results

About 85% of the time when we onboard a new customer at our digital marketing agency, their websites haven’t ever been registered with Google Search Console.  Which is a real shame, considering how simple this is and how BIG an impact it can have immediately.

When Google knows you, it’ll show you.  Search Console is how you register your website with Google.  We often see a quick, substantial increase in website traffic after making this simple, free change.

Free Tip #2: Apple Maps Connect

Hopefully you’ve claimed your Google Business Profile (aka Google My Business Profile).  If not, make that Tip #2A.  But, assuming you’ve done that, there is another directory most businesses don’t even know exists — Apple Maps Connect.

Depending on where you do business, the penetration of iPhones is likely hovering between 40-70% of all phones your customers use.  On average, it’s around 55%.  But the more affluent your customers, the higher the number typically goes.

And Apple Maps is the default navigation app on every iPhone, out of the box.  So if you’re not easily found on Apple Maps, you’re missing out.  Less than 30% of new customers joining our digital marketing agency have claimed and own their Apple Maps listing.

Free Tip #3: Post an Offer on Google Maps

For those of you who rely on foot traffic at a physical location, posting an offer on Google Maps accomplishes 2 very important things:

  • Causes Google to highlight YOU on Google Maps (over nearby competitors)
  • Gives potential customers a reason to choose you over another option

It’s free to add an offer; just add it to your Google Business Profile using the Google Maps and Search app.

Want More Free Marketing Tips?

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And if you want to talk, just get in touch.  We invest in our clients long before they invest in us.  And we’re always willing to spend time getting to know you and your business without any obligation from you.


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Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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