Free Marketing Tips
There’s no such thing as free marketing tips. So here’s the catch: if you like these and they help you, just remember us. So “mostly” free, right?
Today we’re sharing 3 free marketing tips anyone can take to work and implement quickly. And they’ll make a real difference you can see, in not a lot of time.
Free Tip #1: Google Search Console
You’ve got a website. Hopefully you’ve got Google Analytics set up so you can see what’s happening there. Getting more visits to your website is all about making sure Google:
- Can see your website
- Understands your website goals
- Feels confident it knows when to show you in search results
About 85% of the time when we onboard a new customer at our digital marketing agency, their websites haven’t ever been registered with Google Search Console. Which is a real shame, considering how simple this is and how BIG an impact it can have immediately.
When Google knows you, it’ll show you. Search Console is how you register your website with Google. We often see a quick, substantial increase in website traffic after making this simple, free change.
Free Tip #2: Apple Maps Connect
Hopefully you’ve claimed your Google Business Profile (aka Google My Business Profile). If not, make that Tip #2A. But, assuming you’ve done that, there is another directory most businesses don’t even know exists — Apple Maps Connect.
Depending on where you do business, the penetration of iPhones is likely hovering between 40-70% of all phones your customers use. On average, it’s around 55%. But the more affluent your customers, the higher the number typically goes.
And Apple Maps is the default navigation app on every iPhone, out of the box. So if you’re not easily found on Apple Maps, you’re missing out. Less than 30% of new customers joining our digital marketing agency have claimed and own their Apple Maps listing.
Free Tip #3: Post an Offer on Google Maps
For those of you who rely on foot traffic at a physical location, posting an offer on Google Maps accomplishes 2 very important things:
- Causes Google to highlight YOU on Google Maps (over nearby competitors)
- Gives potential customers a reason to choose you over another option
It’s free to add an offer; just add it to your Google Business Profile using the Google Maps and Search app.
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