The Best Local Internet Marketing Firm May Not Be Local

Knowing Your Market, Your Target Audience, & Your Business is Most Important for Success


These Three Key Factors are Much More Important than “Local” When Finding the Best Local Internet Marketing Firm for Your Business

The best local internet marketing firm for your business might be truly local.  But is that really a key for success?

Here are 3 major factors to consider when selecting a partner to help you grow your business:

Understanding Your Business.  What drives your profit?  Which customers are your best customers?  Why do people buy from you versus the competition?

No marketing partner can get you where you want to go without first understanding WHAT makes your business work, WHO your best prospective customers are, and how to connect them emotionally to your brand.

A Strategy & Structure for Success.  Regardless of WHERE your marketing partner is located, HOW it builds your strategy and executes for success matters.  The most common reason marketing efforts fail is poor strategy, poorly executed.

Anyone who tells you up front they know exactly what to do is selling you a single solution that’s best for THEM, not YOU.

For example, we have a structured approach to strategy development based on our Basic Marketing Formula:

Marketing Formula

To read more about how we implement this for our clients, check out this Marketing 101 series we recently published.

Nimble Execution, Tracking, & Optimization Capabilities

And strategy is nothing without strong execution, tracking, and optimization.  We created our exclusive Bullseye Marketing Method to guide execution, testing, tracking, and optimization so our clients don’t waste money doing the same things over and over again without success.


Just because they’re local doesn’t mean even the best local marketing firm can get you the results you want.  If your marketing partner can’t monitor what’s happening in real time and make adjustments for success, they’re not right for you.

Without expertise and experience across multiple markets, you’re at risk of the most common marketing failure, “tried it and it didn’t work.”

Expertise to Get You Where You Want to Go

One of the most common ways we create new client relationships is through sharing information and education.  As professional marketers who transitioned to digital marketing long before it was the obvious strategy, we add value for customers having learned everything the hard way during the pioneering years of digital marketing.

Whether you’re struggling to find the right partner to help you grow your business, or you just have questions and need an honest opinion, we’re here to help.  Schedule a free consultation with our team of experts here.  Or if you’re not ready to take that step, just sign up for our free e-mail newsletter so you get notified when new articles like this get added to our Local Marketing Blog.

Thanks for visiting today.  We look forward to meeting you soon!

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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