How To Become a Badass Small Business Marketer

Using the Same Tactics the Big Guys Use Against You Every Day


A Modern Approach to Marketing Grounded in Classical Marketing Theory

Source Local Media is a digital marketing agency and online local news publisher.

Our company started in Nashville in 2011, and now works with clients all over the US. We founded the company on a few basic ideas:

  • Marketing is getting more and more complex. Small and medium businesses need help adapting and simplifying it all.
  • Technology makes almost anything possible. But small and medium businesses need fair and affordable access to the same tools the big guys use against them every day.
  • We need to lead with education. Demystifying marketing, making it simpler, and making the results more tangible are our priorities.

Investing in Our Clients Before They Invest In Us

We frequently host free on-line and in-person digital marketing workshops where we share best practices and offer case studies from actual clients. It’s our way of investing in you before you invest with us; and if you don’t end up working with us, at least we both got fair value for our efforts.

These workshops explore the concept of your business’ “digital footprint,” which we define simply as the sum total of what can be found about your business on-line, your business’ ability to see how people are interacting with it on-line, and how that is translating into new business.

We also invest time in a thorough needs analysis and audit of your digital footprint before we ever make any specific proposals. We have found this grows stronger, more effective relationships with clients, produced better overall results, and made us and our clients more successful over time.

We See Great Opportunity for Small & Medium Businesses

We live at a time of great opportunity for marketers, but also a time of great complexity. Our mission is to demystify digital marketing for small and medium businesses, and provide a logical, intentional strategy for success with our unique Bullseye Marketing Method.

In short, our exclusive Bullseye Marketing Method is designed to provide a structure for the first 90-120 days of your business’ marketing strategy. It begins with this simple formula:


Said another way, we work with clients to determine who we want to talk to, what we want to say to them (brand story), and we look for the best advertising contexts in which to tell your brand story. Then we track our prospects from initial contact, through engagement, and all the way to the sale. By focusing on tracking metrics, we can know exactly what’s working (and what’s not), and develop a formula for tracking return on investment (ROI).

We then develop an initial execution plan using the Bullseye Marketing Method that works like this:

  • During the FIRST 30 DAYS we test several of the most promising ideas to see what creates new customers most efficiently.
  • During the SECOND 30 DAYS we drop the duds and iterate with what’s working, focusing the budget on efficiency.
  • During the THIRD 30 DAYS we hone in on what worked best and make adjustments to optimize performance.

Sometimes is happens faster; sometimes it happens a little slower.

It All Starts With This Invitation

We welcome you to join us, either in-person or on-line at an upcoming workshop. And if you’d prefer a more private setting, we are always happy to accommodate.

Please join us. We look forward to learning more about you and your business, and share a bit about us.

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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