How To Explode Your Sales Leads

Being Good Listeners Finally Paid Off


Sales Leads Are All Around Us

One of the fundamental truths about growing a business is the direct relationship between new customer leads and revenue.  Get more leads, and you’ll probably grow sales.

But how to generate leads?  And how to sift through the quantity to find the quality?

The old adage that there is good, fast, and cheap — and you only get to pick two — comes into play here, too.  The best leads are often the most difficult to find.

We Just Needed to Listen Better

The solution, as with most genius ideas, was painfully simple.  We just needed to listen better.

By the very nature of how the Internet works, it turns out you can listen to all the traffic happening on the Internet.  But that’s kind of like drinking from a firehose.

BUT, if you know what you’re looking for and you just listen carefully, it’s amazing what you can find in real time.  In particular, you can find high-quality sales leads.

Your Best New Customer Leads Are In 3 Places

We figured out we could listen for 3 things, in particular, that prove to be great ways to get more leads.

Your Own Website.  Even the best websites only identify about 5% of all visitors.  Imagine if you could increase visitors identified from 5% to over 60% with just one move.  That can translate into a 40% sales increase!

Your Competitors’ Websites.  Now imagine you can also identify 65% of all visitors to your competitors’ websites.  And your competitors don’t even know you’re doing it!  Game changer, right?

People Searching for What You Do.  It gets even better.  You can also listen in for people searching certain keywords or key phrases that indicate potential buyers.  We’ve always been able to do this, but now it happens in real time so the data is fresh.

Many other criteria can be overlayed on this targeting to narrow the focus of which new customer leads actually get matched.  For example, criteria like:

  • Gender
  • Age
  • Location

Adding context to filter all the matches down to the most promising sales leads for your business makes this a potentially powerful tool.

But Those Extra Sales Leads are Useless Without a Plan

Frankly, most businesses just can’t handle a sudden, exponential growth in sales leads.

So, we combined this genius new sales leads tool with marketing automation.  So even if you don’t have a sales team that can handle this heavier volume of new customer leads, the automation can sift through and filter out the move active, in-market prospects.

That way, you only spend time on the new customer leads that have the most potential to become customers (convert).

Get More Leads for Your Business Today

We’re here to help.  If you’d like to explore our exclusive Real Time Leads technology for your business, or you’d just like to talk through marketing for your business, let’s chatOur initial consultation is free, and it’s a chance for us to get to know each other.

We always invest in clients long before they invest in us.  We’ll talk about any topic you want.  If it’s not time to talk yet, that’s OK.  Just subscribe to our free e-mail newsletter about Local Marketing.  It’ll get you access to more articles like this one.

Thank you for visiting today.


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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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