Enjoy Your Summer Vacation
Traveling for Summer vacation is a lot of fun! It’s also a great time to do a little competitive research to identify best practices you can take home with you to improve your own marketing.
At least a third of us will travel at least once for Summer vacation this year, and nearly half of us are planning at least 2 trips! According to The Vacationer, that’s over 208 million US adults!
Google Your Products or Services
Search results are heavily influenced by your location. And getting out of your normal location into a foreign city, state, or even country can afford you the chance to see who’s doing a great job in local search where you’ve traveled.
You’ll almost always see something you’d love to copy, or at least build upon. And you may see ads or organic search results that you feel represent an improvement over what you’re already doing.
Visit Websites of Businesses Like Yours in That Area
Once you’ve performed your searches, take a look at who’s performing well organically in the results and check out their websites. Here is another chance to gain competitive research and identify best practices you’d like to incorporate into your own strategy.
Look for things like:
- Copy that you really love
- Conversion strategies you’d like to test
- photos, infographics, or other graphical assets you feel do a great job of helping customers understand concepts
- Social posts, blogs, or other content topics you can create on your own
- Pricing strategies or offers/incentives that you’d like to consider using
The idea isn’t to copy these verbatim. You’re simply looking for inspiration and creativity you can use to improve on your own work.
Seeing What’s Happening in Other Markets Invigorates Your Perspective
When you’re deep in the trenches every day working to build your business, it’s sometimes tough to break out of ruts you build (inadvertently). Getting away from it all and seeing what’s working elsewhere can be invigorating.
We use competitive research like this when we travel from market to market to keep inspiring new ideas for long-time customers. Even we get into these same ruts sometimes and traveling or just doing competitive research on other markets almost always sparks new creativity for us.
Vacation is for Renewal
We go on vacation for personal renewal, relaxation, and maybe adventure. No one wants to do homework while on Summer vacation. But a little investment of time goes a long way here.
Is it Time to Re-Invigorate Your Marketing?
Helping people fall back in love with their businesses is one of our favorite things to do! If it’s time to re-invigorate your marketing, and your entire attitude about your business just schedule a free consultation with our team of experts.
We invest in you before you invest in us. We spend the time (without a meter running) to get to know you and your business. We do this because we’ve also found it to be a great way to develop deeper, more long-lasting relationships with customers.
But if you’re not there yet, that’s OK. Just join our free e-mail newsletter so you’ll know when we publish more great local marketing articles.
Thanks for visiting today!
