Marketing Homework for Summer Vacation

The Source Local Marketing Blog Explores How Your Summer Vacation Can Be a Great Time to Do Competitive Research & Improve Your Own Marketing


Enjoy Your Summer Vacation

Traveling for Summer vacation is a lot of fun!  It’s also a great time to do a little competitive research to identify best practices you can take home with you to improve your own marketing.

At least a third of us will travel at least once for Summer vacation this year, and nearly half of us are planning at least 2 trips!  According to The Vacationer, that’s over 208 million US adults!

Google Your Products or Services

Search results are heavily influenced by your location.  And getting out of your normal location into a foreign city, state, or even country can afford you the chance to see who’s doing a great job in local search where you’ve traveled.

You’ll almost always see something you’d love to copy, or at least build upon.  And you may see ads or organic search results that you feel represent an improvement over what you’re already doing.

Visit Websites of Businesses Like Yours in That Area

Once you’ve performed your searches, take a look at who’s performing well organically in the results and check out their websites.  Here is another chance to gain competitive research and identify best practices you’d like to incorporate into your own strategy.

Look for things like:

  • Copy that you really love
  • Conversion strategies you’d like to test
  • photos, infographics, or other graphical assets you feel do a great job of helping customers understand concepts
  • Social posts, blogs, or other content topics you can create on your own
  • Pricing strategies or offers/incentives that you’d like to consider using

The idea isn’t to copy these verbatim.  You’re simply looking for inspiration and creativity you can use to improve on your own work.

Seeing What’s Happening in Other Markets Invigorates Your Perspective

When you’re deep in the trenches every day working to build your business, it’s sometimes tough to break out of ruts you build (inadvertently).  Getting away from it all and seeing what’s working elsewhere can be invigorating.

We use competitive research like this when we travel from market to market to keep inspiring new ideas for long-time customers.  Even we get into these same ruts sometimes and traveling or just doing competitive research on other markets almost always sparks new creativity for us.

Vacation is for Renewal

We go on vacation for personal renewal, relaxation, and maybe adventure.  No one wants to do homework while on Summer vacation.  But a little investment of time goes a long way here.

Is it Time to Re-Invigorate Your Marketing?

Helping people fall back in love with their businesses is one of our favorite things to do!  If it’s time to re-invigorate your marketing, and your entire attitude about your business just schedule a free consultation with our team of experts.

We invest in you before you invest in us.  We spend the time (without a meter running) to get to know you and your business.  We do this because we’ve also found it to be a great way to develop deeper, more long-lasting relationships with customers.

But if you’re not there yet, that’s OK.  Just join our free e-mail newsletter so you’ll know when we publish more great local marketing articles.

Thanks for visiting today!

Previous articleSearch Engine Optimization Basics
Next article10 Trends in Small Business Marketing Strategy
Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


Please enter your comment!
Please enter your name here