Setting Up Google Search Console – New Feature

Setting Up Google Search Console Just Became Even More Critical, Now That Google is Going to Start Suggesting Content Ideas

setting-up-google-search-console

As If You Needed A Better Reason for Setting Up Google Search Console

Google recently announced a new feature being added to Google Search Console that makes it even crazier not to be setting up Google Search Console if you haven’t already done it.

Search Console is a free product from Google that helps you register your website with the search engine.  There are some immediate and useful benefits:

  • You show up in more searches, almost immediately
  • You can see your website the way Google sees it, and make SEO improvements
  • You see exactly how much traffic Google is sending your way, and to which places in your website

setting-up-google-search-console

New Feature Alert

And now Google has added something we think will prove quite useful for those businesses smart enough to take advantage of the new content suggestion feature.

Essentially, Google is going to suggest content ideas.  It’s basically Google saying, “People are searching this topic, and we’d appreciate it if you’d write something about it.”  And if history is any judge, if you build it, they will send people your way to read it.

If you do any content marketing whatsoever, you should be drooling over this new feature.  Google is basically showing you a road map to more traffic!

Setting up Google Search Console was essential before.  Now, it just keeps getting better and even more useful.

How To Know If Your Website is Set Up

Just go to the Google Search Console login page.  Using your Google ID (or set one up), log in.  If your website doesn’t show up on the list, then try to add it.  If it’s already set up elsewhere, it’ll tell you.  If not, Search Console will offer you the ability to add it.

The process is relatively simple, but there are some common pitfalls.  For example, some websites still use the “www.” in the primary URL; others don’t.  It’s important to know which is right for you.

Having Trouble Setting Up Google Search Console?

We can help.  In fact, we’ll do it for free.  Just schedule a free consultation with our team, and we’ll help you.  It’s also a great way for us to get to know each other, and consider other ways we can help your business grow.

Even if you’re not ready for that step, make sure you subscribe to our free e-mail newsletter about Local Marketing.  It’ll alert you whenever we publish more helpful articles like this.

And thanks for visiting today!

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Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.

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