Local Search
Source Local Media’s Local Marketing Blog Explores Topics of Local Search, including Google My Business, Bing Places, & Apple Maps Connect.
In the pre-Google dayss, when consumers needed to find something they went to the yellow pages. Today, yellow pages isn’t even really a thing anymore, but at that time it was an impenetrable castle from the standpoint of local marketing spend for small businesses. Every business spent between a few hundred dollars a month and even tens of thousands of dollars a month to be the most found among its competitors in the yellow pages.
The modern-day version of the yellow pages is major directories, namely these:
- Google My Business®
- Apple Maps Connect®
- Bing Places®
- Yelp!®
And, depending on your business category, there can be some supplemental directories that are equally important, such as TripAdvisor® if your business relies on travelers as customers, or HealthGrades® if you are a licensed medical professional.
