Should My Business Be on Instagram Threads?

How To Decide if Your Business Should Jump Into Instagram Threads, Whether You're Already on Twitter or Not...


What is Instagram Threads?

Instagram Threads is Meta’s new competitor to Twitter.  In only its first week, Threads quickly gained over 100 million users.  That’s caused everyone to wonder if it’s a priority to create a presence for your business there.

Here is a link to Instagram’s official announcement about Threads.

Should My Business Be on Threads?

We talk a lot in our Local Marketing Blog about what we call digital footprint.  The digital footprint of your business is essentially the sum total of everything that can be found about you online.

Read More:  Why is Digital Footprint so Important for Your Business?

Social media presence is one of the core pieces to digital footprint.  So our immediate answer is, yes.  But allow me to make the answer more complicated.

Threads uses your Instagram account to log in.  So you’re NOT creating an additional handle.  That’s good news.  But you’ll have a separate identity page inside Instagram Threads.  And that’s another opportunity to create an organic search result YOU control.

Being ON Threads and POSTING ON Threads are Two Different Decisions

You should definitely create your identity on Instagram Threads.  But whether you post to that platform regularly or not is an entirely different question.

First, do you already post on Twitter?  If so, then it may not represent much incremental effort to replicate that effort on Instagram Threads.

And if you use a posting platform like Buffer or Hootsuite, Threads will be available as an option.  So if you’d like to add it to your posting plan, your automation should be able to assist you with that goal.

How is Instagram Threads Different from Twitter?

The two platforms are clearly very similar.  But they’re not performing identically out of the gate.

Marketing guru Neil Patel did a great early analysis of Threads and the ways in which it’s similar to and different from Twitter.

If You’re Wondering, Maybe You’ve Got Even Bigger Questions

Social media — which platforms, posting strategy, etc. — is one component of digital footprint.  We feel digital footprint is so important, we offer potential clients a free digital footprint audit.  Get yours here.

We invest in you before you invest in us.  It’s our way of getting to know you and your business, and giving you a free opportunity to get to know us and build confidence that we can help grow your business in meaningful ways.

If you’ve got any burning questions and you just want to talk to someone about your marketing, schedule a free initial consultation with our experts.  We’ll make sure we’ve got the right people on the phone to answer your questions, and there’s no obligation to work with us.

If you’d just like to see more helpful articles like this one, check out our Local Marketing Blog and sign up for our free e-mail newsletter so you get periodic updates on new articles we’ve posted.

Thanks for visiting today!

Previous article10 Trends in Small Business Marketing Strategy
Next articleGA4 Replaced Google Analytics Last Month
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


Please enter your comment!
Please enter your name here