I call 2010 my PhD year. The writing was on the wall for broadcasting so I was putting that behind me. Digital was clearly where things were headed, but the path was cloudy, at best. It was the kind of path I knew would have to be forged, not followed. There was no school, at least not in the traditional sense.
Marketing, not just digital marketing, has definitely involved into a combination of art and science. And to be successful, you need inputs that come from two distinctly different kinds of people (brain types):
Marketing Technologists vs Marketing Creators
Marketing Creators. People who understand how to communicate, both visually and through the written/spoken word. These tend to be the right-brained “creative” types who understand color theory, appreciate white space, and intuitively understand how to communicate with the consumers you seek in meaningful ways that induce movement.
Equally as important is understanding how to get these two types of people to work together and respect the value each other bring to the table.
Every business has a digital footprint. The question is whether or not you know what it really looks like, and whether or not it’s helping you or hurting you. There is no point executing marketing programs if your business is not digitally ready to receive incoming leads. You’re wasting your money.
Marketing a small business can feel complicated. Technology has the potential to make advertising more effective, but only if you can wade through complex tracking metrics. We simplify things. We help you get the results you want to grow your business.