Google Maps and Search App to Replace Google My Business

Google Has Made a Major Announcement That Impacts Local Search


Google Launches Google Maps and Search App

Google announced yesterday that the new Google Maps and Search app will replace Google My Business.

Read Google’s official announcement here.

Replaces Google My Business

We view this as an effort to streamline how businesses manage their profiles on Google.  The new Maps and Search app from Google seems to integrate these traditional features of Google My Business:

    • Edit your profile: Easily update your business information, adjust your hours, or add a menu.
    • Promote your business: Add photos or updates to stand out on Google.
    • Connect with your customers: Connect with your customers by responding to reviews and questions.

Google says the functionality of the new app will vary depending on the operating system you’re using to access the Google Maps and Search app.

Implications for Local Search

A review of Google’s announcement suggests that this is more window dressing how businesses access and manage profiles than any major change in how profiles are claimed, verified, and even managed on an ongoing basis.

While there don’t seem to be any immediate impacts on best practices for local search and major business directories other than where you access your Google profiles, our local search experts are evaluating the new app and we will share any relevant updates along the way.

Why Local Search Matters

We’ve written extensively here in our Local Marketing blog about local search topics.  In particular, we’ve shared our top tips for how to get Google to know you and show you.

Owning your business profile in directories like Google My Business is critical for on-line “findability,” and it’s one of the most inexpensive things you can do to increase traffic from local search.

We often find clients who haven’t paid attention to local search are missing the opportunity to grow website traffic as much as 1,100% over current levels.  We’ll share our top ideas free.  Just schedule a free marketing consultation here.

Local search is just one of the key components of your digital footprint.  Want a free analysis of your business’ digital footprint?  Just ask.

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Steven Ludwig
After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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