How To Know If a Digital Marketing Agency Can Help Grow Your Business

How To Know What Marketing Help You Need


Is It Time for a Digital Marketing Agency?

If you’re struggling with the question of whether or not a digital marketing agency can help grow your business, the very fact you’re considering it means it may well be time.  Here is how you can know for sure, how to know what you need, and — if needed — how to select the right advertising agency partner…

3 Big Indicators It’s Time for a Marketing Company Partner

Here are the most common scenarios where we find we’re a good fit for potential clients.  It may help you relate to your own situation and gain confidence in your decision.

No One Owns the Marketing Function in Your Business.  Many of our clients see the need for someone to own responsibility for the marketing function, but don’t want to assemble and manage the in-house resources necessary.  We encourage clients to think of our team as an outsourced marketing department.

You Have Goals & Don’t Know How to Get There.  Many businesses have specific growth goals, but no plan to get from here to there.  Professional marketers in a marketing company like ours make and execute plans like that all the time.

Your In-House Efforts Seem Ineffective or Inefficient.  Maybe you’re learning the hard way that marketing can be complicated.  A well-organized digital marketing agency provides the expertise and cost-efficiency often lacking in situations where in-house efforts have been put together piecemeal over time.  It’s not intentional, it just kind of grows organically and you turn around one day and you’re like, “Oh boy.  This has gotten out of control.”

What Kind of Advertising Agency Partners are Out There?

Once you decide to pursue an advertising agency partner, matching up on philosophy and personality become the next issue.  For point of comparison, here is our marketing philosophy and our unique Bullseye Digital Marketing Method.

Most marketing firms have a specialty.  We work across about 30 different industries, but our specialty tends to be full-service, outsourced marketing team for small-to-medium businesses.  Sometimes a marketing company might only work in a single category of business.  Other times, a marketing firm might specialize in one sub-category of marketing, such as web development or search engine optimization, also known as SEO.

You may need a mega-agency like Publicis Groupe, but if you’re a small-to-medium business it’s more likely you can benefit from a boutique digital marketing agency that matches up well with you:

    • Knows Your Business Category
    • Matches Your Growth Philosophy
    • Fits the Personality of Your Organization
    • Has the Capabilities You Need
    • Fits Your Budget

Decide whether you’re looking for full-service or just a specialist in one particular area of practice within the marketing function.

How To Know What Kind of Marketing Help You Need

Here is a list of some of the most common areas where businesses can benefit from the assistance of professional marketers:

These are idea starters shared to help you assess where professional marketers may be able to help you grow your business faster and more profitably.

One easy way to know is to interview a potential advertising agency and ask them for an assessment of your needs.  It’s often interesting to see what a relatively objective third party thinks, compared to your own assessment.

We’ll Invest in You Long Before You Invest in Us

If this article has helped you consider the question of how a digital marketing agency can help grow your business, please consider interviewing us to see if we’re a good fit.

We lead with education, and we always invest in our potential clients long before they invest in us.  That typically starts with a free initial marketing consultation, followed by research to determine the starting points of your digital footprint and a competitive website analysis.  We offer all these without any further obligation from you.

If you’re still pondering the question, just join our free e-mail newsletter so you can read more about local marketing.

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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