Attention Span is Getting Even Shorter
Just where are we in America with attention span? According to eMarketer, the average person spends 16 minutes and 49 seconds a day consuming content. Just how much of that time can any content creator expect to grab? Not much.
You’re Almost Done with This Article
If you’re like the average person, you’ll only spend 37 seconds reading this article.
That means we don’t have long to make an impression. It also means you’re just about ready to move on from this article. So we’ll get right to the point!
How Do We Keep People’s Attention Longer?
Given how short attention span is getting, and considering a host of other factors, advertising and marketing is less about features and benefits anymore, and much more about making an emotional connection with storytelling.
We think of this as messaging strategy. And we’ve offered some practical tips here in our Local Marketing blog about messaging, and even more specifically headlines and e-mail subject lines.
How To Build Your Marketing IQ
If you haven’t already joined, subscribe to our free e-mail newsletter on local marketing. We explore a wide range of topics for small and medium businesses, offering insight into best practices across a host of industries.
And if you’re looking for help with marketing, we’ll invest in you long before you invest in us. Just get in touch.
