How Your 2024 Content Strategy Needs to Shift

The Source Local Marketing Blog Explores How 2024 Content Strategy is Shifting Based on Google Algorithm Changes

2024 Content Strategy

How Your 2024 Content Strategy Needs to Shift

Analysis of the latest Google algorithm changes is starting to yield some practical ways 2024 content strategy needs to shift for best success.

One of the most impactful recommendations is to focus on direct experience and unique expertise.

Read More:  The Case for Better Content Marketing

Hone in on Experience, Expertise, Authority, and Trustworthiness

Google has long issued guidelines for Experience, Expertise, Authority, and Trustworthiness they refer to as E-E-A-T.  Essentially, these talk about ways you should convey your direct experience and unique expertise in the content you create.

“Google is now placing high value content like testimonials, case studies, awards, licensing, and other content that demonstrates your experience, expertise, authority, and trustworthiness”

Examples of E-E-A-T

What are ways you can respond to these Google algorithm changes that place higher value on E-E-A-T content?

Testimonials.  Building customer testimonials into your blog content, and then rolling them out to social media and your Google Business Profile.  These can also incorporate a “best of” your reviews and ratings.

Read More:  3 Worst Google Business Profile Mistakes

Case Studies.  Incorporating photos and videos of projects/customers that demonstrate your expertise and experience give real-life examples of what you do, and give you a chance to show the “happily ever after” you create for customers.

Awards You’ve Won.  Any awards that recognize your outstanding performance from trade organizations, manufacturers, or local business organizations (chamber of commerce, better business bureau, etc.) make great blog content, and are great to then roll out to social media and your Google Business Profile.

Licensing & Accreditation.  Licenses you hold, accreditations you receive, and any other professional certifications make excellent reputation-driving content — and these are great content to then roll out to social media and your Google Business Profile.

The key is to think about all the ways you can leverage these types of content into your 2024 content strategy.

Google Algorithm Changes are Sweeping and More Frequent

As Google transforms all of its product platforms to rely more and more on its artificial intelligence, referred to as Generative AI, we expect Google algorithm changes to have greater impact on Search Engine Optimization SEO, and we expect updates to come much more frequently.


We Offer a Free Content Marketing Evaluation & Consultation

If you’re struggling with questions about how your 2024 content strategy should be outlined, we can help.  Our team offers a free evaluation and consultation.  Just schedule time with our team and let us know the topics you’d like to discuss.  We’ll make sure the appropriate in-house experts from our team join the call.

And if you haven’t already, join our free e-mail newsletter about Local Marketing, subscribe here now for free so you don’t miss out on helpful articles like this one.


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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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