Rethinking 2024 Marketing Ideas
If thinking about 2024 marketing ideas makes you even a little bit angry or annoyed, you’re not alone. Marketing keeps getting more complicated. And feeling like you might be wasting money isn’t a new idea. In 1916, famous department store magnate John Wanamaker was quoted as saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” In fact, a Forbes article in late 2020 referenced his quip, arguing that in the digital age of advertising, we can not only know which half is wasted, but it’s probably more than half.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” — John Wanamaker
So as you consider next year’s marketing plan, consider a different approach.
You Can Now Focus on More Profitable Growth
Start your search for 2024 marketing ideas by answering this question:
What really makes me profit, not just revenue?
One common reason small business owners are disappointed with the results of marketing is that they’re coming at it too broadly; as if revenue, for its own sake, is the desired outcome.
But when understanding what really makes you PROFIT drives next year’s marketing plan, now you can really start setting goals that have the potential to move the business somewhere better than it is today.
And if your 2024 marketing ideas are intended to increase PROFIT, you can get very specific with your goals. And in the digital age of advertising, the more specific you can seek to target outcomes, often the easier it is to hold your spend accountable.
Developing Next Year’s Marketing Plan
This is the time of year when it’s great to evaluate everything you’ve been doing, whether new this year, or things you’ve been doing for many years, and make them earn their way onto the list of 2024 marketing ideas.
Our approach to such evaluation is to ask a series of questions, and then (assuming the data is there) assess to the greatest extent possible the Marketing Return On Investment (ROI) of each line item in your budget.
Armed with that data, you can begin to develop a sound strategy that focuses on more profitable growth, and begin building goals specific to that outcome.
We’re Here to Help
And whether or not you’ve considered using an agency to help improve your marketing ROI or not, you can explore these questions about evaluating what’s happening now and considering how next year’s marketing plan can be more effective — you can get some free advice from our experts. Just schedule a free consultation with our team here. Let us know what you’d like to talk about, and we’ll make sure we have the right in-house experts on the call to answer your questions.
We’re loaded with 2024 marketing ideas you may not even have considered yet. So consider an investment of your time, and that’s all it will cost. We invest in our clients long before they invest in us. We believe you shouldn’t have to pay for time we both need to get to know each other for successful collaboration.
And if it’s not the right time to make that connection, subscribe here for our free e-mail newsletter so you get periodic updates when we add more articles like this one to our Local Marketing Blog, where we share best practices and offer constructive advice.
Thanks for visiting today! And we hope more profitable growth is in your future!