Take a New Approach to 2024 Marketing Ideas

Tired of wasting money? Take a new approach to your 2024 marketing ideas. How to focus next year's marketing plan on more profitable growth...


Rethinking 2024 Marketing Ideas

If thinking about 2024 marketing ideas makes you even a little bit angry or annoyed, you’re not alone.  Marketing keeps getting more complicated.  And feeling like you might be wasting money isn’t a new idea.  In 1916, famous department store magnate John Wanamaker was quoted as saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  In fact, a Forbes article in late 2020 referenced his quip, arguing that in the digital age of advertising, we can not only know which half is wasted, but it’s probably more than half.

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  — John Wanamaker

So as you consider next year’s marketing plan, consider a different approach.

Read More:  Half My Marketing Spend is Wasted, But Which Half?

You Can Now Focus on More Profitable Growth

Start your search for 2024 marketing ideas by answering this question:

What really makes me profit, not just revenue?

One common reason small business owners are disappointed with the results of marketing is that they’re coming at it too broadly; as if revenue, for its own sake, is the desired outcome.

But when understanding what really makes you PROFIT drives next year’s marketing plan, now you can really start setting goals that have the potential to move the business somewhere better than it is today.

And if your 2024 marketing ideas are intended to increase PROFIT, you can get very specific with your goals.  And in the digital age of advertising, the more specific you can seek to target outcomes, often the easier it is to hold your spend accountable.


Developing Next Year’s Marketing Plan

This is the time of year when it’s great to evaluate everything you’ve been doing, whether new this year, or things you’ve been doing for many years, and make them earn their way onto the list of 2024 marketing ideas.

Our approach to such evaluation is to ask a series of questions, and then (assuming the data is there) assess to the greatest extent possible the Marketing Return On Investment (ROI) of each line item in your budget.

Read More:  How to Become a Badass Small Business Marketer

Armed with that data, you can begin to develop a sound strategy that focuses on more profitable growth, and begin building goals specific to that outcome.

We’re Here to Help

And whether or not you’ve considered using an agency to help improve your marketing ROI or not, you can explore these questions about evaluating what’s happening now and considering how next year’s marketing plan can be more effective — you can get some free advice from our experts.  Just schedule a free consultation with our team here.  Let us know what you’d like to talk about, and we’ll make sure we have the right in-house experts on the call to answer your questions.

We’re loaded with 2024 marketing ideas you may not even have considered yet.  So consider an investment of your time, and that’s all it will cost.  We invest in our clients long before they invest in us.  We believe you shouldn’t have to pay for time we both need to get to know each other for successful collaboration.

And if it’s not the right time to make that connection, subscribe here for our free e-mail newsletter so you get periodic updates when we add more articles like this one to our Local Marketing Blog, where we share best practices and offer constructive advice.

Thanks for visiting today!  And we hope more profitable growth is in your future!

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After 3 decades as a professional marketer, serial entrepreneur and business consultant Steven Ludwig shares his best practices for small business marketing for owners, managers, and marketers with limited time, money, and expertise. Steven started his professional marketing career in broadcasting in the early ‘90s in Chicago after attending Valparaiso University. After a brief stint at an advertising agency specializing in entertainment and sports marketing where he worked with radio and television stations, movie theatre companies, record labels, musicians, and professional sports teams, he moved to Nashville to form The Marketing Group with his long-time business partner, Jim Wood. Having worked with some of the largest brands in the world, in 2010 he returned to local marketing primarily out of an interest and excitement for working with small business owners to build stronger companies. That desire comes out of early days in radio, where he worked closely with everything from car dealerships to restaurants, insurance and real estate agents, banks, home services companies, and specialty retailers of all kinds. Over the past decade, he has been on the bleeding edge of digital marketing technology, constantly seeking to understand complex strategies employed by giant corporations and then translate those capabilities into tactics small businesses can execute at a local level. Today, in addition to other business ventures with his wife and other long-time business partners, he still lives outside Nashville in Franklin, Tennessee and currently serves as Executive Chairman of EmpowerLocal, a digital marketing company building a nationwide network of digital, hyperlocal news and lifestyle publishers to provide efficient advertising opportunities for local, regional, and national brands.


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